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This paper looks at the program for social psychology presented by Floyd Allport in his Social Psychology of 1924. It contextualizes Allport's program in terms of intellectual currents of the time and the views of his teachers at Harvard University, specifically the philosopher Ralph Barton Perry and the psychologists Edwin B. Holt and Hugo Münsterberg. Finally, the paper analyzes responses to Allport's program at the time and later, retrospective responses. © 2000 John Wiley & Sons, Inc. [ABSTRACT FROM AUTHOR]