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This paper aims to construct a scale for Jupsang leadership orientation (JSLO). We first provide a theoretical background for the concept of Jupsang, which originates from the ancient literature of Sun Tsu and Lao Tsu and the modern literature of Maoism and Deng Xiaoping in China. We used a grounded theory approach to obtain five dimensions of the Jupsang concept: agility orientation, innovation orientation, vigilant orientation, market awareness orientation, and visionary orientation. Items were generated through 12 in-depth interviews in Hong Kong, Taiwan, and mainland China and were included in a questionnaire, which we used to collect data from two large forums in Hong Kong, where 440 middle and senior executives from China attended. Using SPSS Version 25 and following the scale development procedures provided by Churchill and De Villis, we found the Jupsang scale reliable and valid. This paper contributes to providing a brand new scale for strategic leadership. Practically, it can enhance the relationship between a leader and his/her followers. Finally, we provided limitations and directions for future research. [ABSTRACT FROM AUTHOR]