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This study utilized generational cohort theory to enhance understanding of the motivation and destination image of Mainland Chinese tourists visiting Taiwan (i.e., cross-strait tourism). With 350 Chinese tourists traveling to Taiwan, unique characteristics of four generations were identified (e.g., the Republican generation was more highly motivated to visit friends and relatives than the other generations, the Social Reform generation had greater hedonic motivation for visiting Taiwan than either the Consolidation or the Republican generations). The inconsistent characteristics between cohorts could be attributed to generational differences in past historical experiences. Thus, findings suggest that an individual’s life experience could play an important role in forming an image of the destination where the experience is related to, and also suggest that cross-strait tourism, one of the unique contexts of quasi-states tourism between politically divided countries, has a strong generational component, and tourism policies between such countries must take this into account. [ABSTRACT FROM AUTHOR]

Charging airline fees has recently been a controversial issue in terms of price fairness. Nonetheless, few researchers have studied price fairness in the tourism literature. This study aimed to examine the antecedents and consequences of tourists’ perceived price fairness of ancillary revenues. From an attributional perspective, a conceptual model was expected to complement shortcomings of the traditional dual entitlement principle. Data were collected from U.S. domestic airline passengers through an online survey (n = 524) and analyzed using structural equation modeling (SEM). Results suggest that price comparison and cognitive attribution influence price fairness, which, in turn, leads to emotional response and behavioral intentions. Results provide potentially important directions for the development of a theoretical framework of price fairness in a tourism context. It is further expected that the findings of this study provide managerial guidance for the utilization of marketing strategy for airline management. [ABSTRACT FROM PUBLISHER]