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The Chilean wine industry faces a growing challenge in terms of the increasing global competition, along with other difficult challenges such as exchange rate fluctuations, higher labor and energy costs and climate change. In light of this, the present paper proposes a new approach to increase competitiveness of Chilean wineries based on findings of the current performance management systems practice in the industry. The methodology encompasses a thorough survey of the industry's management systems, with special emphasis on the balanced scorecard (BSC) and its derivatives. The study finds, upon examining the results, that the ISO 9001 norm and the national code of sustainability of the Chilean wine industry are the two most commonly used and that only 14% of the companies have designed a BSC of some type, offering a unique opportunity to introduce this novel approach focusing on performance and sustainability, incorporating the spatial and temporal dimensions of the industry today. [ABSTRACT FROM PUBLISHER]