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The purpose of this study was to determine the effect of service quality on customer loyalty and to determine the effect of service quality on customer satisfaction at PT. Bank BRI Tenggarong Branch. As one of the state-owned banks with the largest profits in Tenggarong District, the problems that occur in Bank BRI are the Marketing Research Indonesia Survey (MRI) on customer loyalty and The Best Bank Service Excellence 2016 to 2017 shows that Bank BRI's score in terms of service and customer loyalty is still far from expectations. This means that Bank BRI has not succeeded in creating and managing customer loyalty properly. This study uses data analysis using Structural Equation Modeling (SEM) assisted by SmartPLS version 3.2.8. by testing the hypothesis using the t statistical test. The number of samples used amounted to 143 people. The results showed that the service quality variable had a significant effect on customer loyalty. The service quality variable has a significant effect on customer satisfaction. The variable of customer satisfaction has a significant effect on customer loyalty. The corporate image variable has no significant effect on customer loyalty. The service quality variable indirectly has a significant effect on customer loyalty through customer satisfaction so that the customer satisfaction variable is partially proven or there is partial mediation and the corporate image variable has no significant effect in moderating the customer satisfaction variable on customer loyalty with a positive relationship direction (strengthening) and the image variable. companies in this study are included in the Moderation Potential type (Homologiser Moderator) Keywords: Service Quality, Customer Loyalty, Customer Satisfaction, Satisfaction Customers, Company Image

The problem of that the researchers observed at BAKPI University of Kutai Kartanegara was still pretty much a look of discontent of students will be given during this service both in terms of the problem of the Ministry administration and procedures procedures service at BAKPI as a complaint against the procedure that is convoluted, the absence of a settlement period of certainty, the requirement that the lack of transparency, and the attitude of staff BAKPI less responsive.From the discussion at length on the subject of Community Satisfaction Index (IKM) of the Ministry's Bureau of Administration, finance, planning and information (BAKPI) University of Kutai Kartanegara requirements are in less good and less satisfying students. Visible results of IKM 60.71 value which means the quality of service the Bureau of Administration, finance, planning and information (BAKPI) University of Kutai Kartanegara overall less nice. Of the eight indicators that there are five indicators that still need to be improved terms of service, i.e. the time of service, managing information, managing behavior and the handling of the complaints advice to get good value for less, whereas the rest get aced i.e. procedure of service, type of product and service competence of implementors.So the hypothesis put forward in the previous chapters, namely "that the level of satisfaction of students against the Ministry's Bureau of Administration, finance, planning and information (BAKPI) University of Kutai Kartanegara was still below expectations". proven accepted. Keywords: Student Satisfaction

This study examines aspects that contribute to the innovation capability of the Regional Water Supply Company Tirta Mahakam where the antecedent variable is human intellectual property originating from intellectual capital or intelligence capital with intervening organizational learning variables. The object of research in this study was the Regional Water Supply Company Tirta Mahakam Tenggarong. The analytical tool used is the method of structural equation modeling. The findings show that there is a significant influence of organizational learning on innovations capability. While the second finding shows that intellectual capital is not capable of influencing innovations capability. Keywords : Innovation capability, intellectual capital dan organizational learning

The purpose of the study was to partially examine the effect of Price on Wardah Cosmetics Brand Loyalty at BhontodBeauty Stores, to test the effect of Brand Trust on Wardah Cosmetics Brand Loyalty at BhontodBeauty Stores in simulant and the most dominant variable influencing Wardah Cosmetics Brand Loyalty at BhontodBeauty Stores. The results of the calculation of the F test show that the F value is 22.864 while the F table value is 2.77, this means that F count> F table, so it can be concluded that the variable price and brand trust simultaneously / jointly affect brand loyalty. The t value of brand trust generated is 4.665, while the t table value is 1.672, this means that t> t table, meaning that the brand trust variables individually always show their effect on brand loyalty. For the variable price the value of t generated is 0.739, while the value of t table is 1.672, this means that t count

The purpose of this research is to find out whether the market orientation variable, entrepreneurial orientation and strategic orientation do simultaneous influence on product innovation in PDAM Tirta Mahakam in Tenggarong, to find out market orientation variables, entrepreneurial orientation and strategic orientation whether it has a positive effect on product innovation, and among these variables which variable has the most dominant influence on product innovation of PDAM Tirta Mahakam in Tenggarong.The data analysis tool used to determine the effect of the independent variables of market orientation, entrepreneurial orientation and strategic orientation with the dependent variable of innovation in drinking water products in tuah bumi packaging on PDAM Tirta Mahakam is multiple linear regression. A significant 5% technique means that there will be a two-sided test of the sample used. The t test will be used to compare whether the results of t count are greater or smaller than t table or vice versa.The results of the research F value calculated is 24,588 while F table is 0,275. This means that F count > F table means that it can be said that the market orientation, entrepreneurial orientation and strategic orientation variables are jointly able to show their influence on product innovation or regression models can be used to predict product innovation, so that the first hypothesis is accepted and proven to be true The results of the study Partial values in this study indicate that the orientation of the enterprise, entrepreneurial orientation and strategic orientation have a simultaneous influence, market orientation does not affect product innovation and entrepreneurial orientation has a positive effect on innovation and strategic orientation also positively influences product innovation. Furthermore, there is a variable that has the dominant influence on the product innovation of PDAM Tirta Mahakam is strategic orientation. Thus H1 is accepted H2 is rejected, it is not proven that H3 is accepted H4 is accepted and H5 is accepted and proven correctKeywords: Market Orientation, Entrepreneurship Orientation and Strategic Orientation and Product Innovation.