This paper presents, the first, a few general considerations on the economic strategies of the enterprise, including prerequisites and potential success of the company and, among other things, diagnostic studies. Next, we insisted on a strategy of continuous improvement, such as a strategy of companies in Romania, in terms of a lack of financial resources for most companies. This strategy promotes the idea of stepless change, with minimum cost and effort, continues with a maximum exploitation of human resources of company and based on some basic principles: orientation towards the customer, staff involvement, process approach, mutually beneficial relationships with suppliers. Constant improvement in performance has to be one of the objectives of the company. For this purpose you have made periodic analyses and examinations of audits, followed by activities to correct the negative aspects identified. [ABSTRACT FROM AUTHOR]