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This study sought to develop a multiple-criteria decision support system for evaluating transfers of knowledge from higher education institutions (HEIs) to society at large. Drawing on a panel of knowledge transfer specialists, we developed the evaluation system by completing the three phases of the multiple-criteria decision analysis (MCDA) approach. The structuring phase used the strategic options development and analysis (SODA) methodology and cognitive mapping techniques. The evaluation phase applied the measuring attractiveness by a categorical-based evaluation technique (MACBETH), which allowed us to evaluate HEIs' local and overall performance. The third phase consisted of formulating recommendations. Assuming a constructivist process-oriented stance, this research included a real-world application of the proposed system to Portuguese public HEIs. Our study demonstrates that HEI administrators can use the techniques applied to make strategic decisions when seeking to foster the transfer of knowledge to society at large. [ABSTRACT FROM AUTHOR]