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Organizational storytelling continues to be a hot topic. Although this kind of leadership storytelling is certainly common, our research on 165 scholarly papers spanning the last 40 years suggests that the story of organizational storytelling is more complex than that. According to Beigi, the authors "found an exponentially increasing volume of research on organizational storytelling, suggesting greater interest in this phenomenon. [Extracted from the article]

Comments on how organizations become purposeful, strong, and resilient when leaders imbue them with values. Strong social mission of Stonyfield Farm; Clash between leaders' personal values and those of their organization; Leaders' need to meet the challenges after the September 11, 2001 Terrorist Attack on the United States.

The article focuses on the increasing role of the marketplace for values. A simple example of the increasing role of the marketplace for values is the growth of "socially responsible" investment funds. These funds screen their investments to eliminate companies that do things the fund managers consider socially undesirable and to include companies doing things they consider socially desirable. Common criteria eliminate companies that sell things like tobacco, gambling,weapons, and alcohol, but different funds can use opposite criteria on controversial issues like birth control and abortion.

This article presents information on corporate leaders and their contribution to employee welfare. Bill Pollard chairman of ServiceMaster devotes enormous energy and commitment to the development of his 240,000 employees. He believes that every one of them is a person of worth and dignity and that each deserves career development and learning opportunities. That is why some men and women who begin in basic cleaning services end up managing ServiceMaster business units. Bill's investment in career development has nothing to do with tax breaks, it has everything to do with a belief that people truly are his organization's greatest asset, and he acts on that belief.