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Information needs arise when an individual finds himself in a problem situation, when he or she no longer can manage with the knowledge that he or she possess. Library patrons repeatedly find themselves in situations where information is needed, sought and gathered, organized, retrieved, processed, evaluated, and used. The objectives of this study are to examine the information requirements of students and researchers in Federal University Otuoke, to asses both human and material resources in the library; to determine the level at which the library satisfies the information needs of the users; and to find out best way(s) to meet these information needs of patrons in this ICT age. A Total of (250) library users from different departments and faculties were used as sample. Data were collected through a 20 item questionnaire which was developed based on objectives adopted. 220 dully completed questionnaires were returned in good condition. Data collected were analyzed using frequencies and percentages of responses. The findings revealed that the library patrons are more interested in the information related to, teaching, learning and research activities. The outcome of the research also revealed that the attitudes of the respondents were favorable in the use of library resources but there is the need for improvement in such areas as library services and provision of adequate space for readers. It was found out that majority of the respondents sought information from journals, textbooks, reference books than other library materials. Major obstacles faced by patrons while seeking information included lack of resource sharing facilities and equipments, lack/inadequate ICT skills. [ABSTRACT FROM AUTHOR]

In marketing any product or service, everything like human expertise, service attitude, and Information resource is closer to the patron. A library's service strategy and principles must be clearly interconnected to its users. Marketing plays an important role between products and related users through the application of different promotional techniques, such as products and service-oriented programs, book talks, book exhibition, study circle, and use of social media, etc. Marketing the information means acquiring, displaying, and storing the right information to the right reader at the right time in the manner and format desired by the users by saving their precious time. Information available in libraries should be user based, and in a suitable medium capable of being retrieved to the level of users' satisfaction. Thus, marketing tools and techniques play a vital and pivotal role in the identification, the anticipation of user needs and dissemination the same to the end-users'. The present paper is an attempt to study the essentials of marketing management, philosophy, and methods in the field of LIS products and services. [ABSTRACT FROM AUTHOR]

The article explores the benefits brought by Ex Libris' SFX, an OpenURL link resolver, to libraries with diverse electronic resources. Link resolvers like SFX offer links from one information resource to another like when users jump from a citation in abstracting source to the target resource that includes full-text articles, online catalogs and interlibrary loans among others. In terms of assessing or satisfying user information needs, Nicholas and Herman said it could be instrumental in addressing the six types of functions that reflects the information needs of library users. The author says that SFX is the solution libraries need in the advent of digital content.

The article focuses on effective library user education programs in the International Islamic University Malaysia (IIUM) Library. Fleming said that user education should be programs of instruction provided by libraries to users so that they can effectively and independently use information sources and services available in the library. The author's study found that user education programs were helpful in terms of using the Online Public Access Catalogue to find relevant information. M. Oyesola cited that user education programs in libraries are useful in enabling students to independently find their needed information.

The article discusses a study which explores the awareness of researchers about the services offered by the Central Drug Research Institute (CDRI) in Lucknow, India, and determines the purpose and type of information sought by CDRI researchers. Results reveal that most researchers visit the library weekly, generally to collect reading material. Literature searchers are done using the library's international network. Most researchers use the library's e-journals, and attend conferences often.

The article discusses the constraints faced by the library of the Kwame Nkrumah University of Science and Technology (KNUST) in providing efficient services and user education in Kumasi, Ghana. It examines the library's education program and the importance of information technology (IT) to minimize the burden of librarians in carrying such platforms. It recommends the importance for the library to devise alternative user education method to effectively serve its users and provide services.