1. Forrester Makes Wild Predictions about Apple in 2013.
- Author
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Darymple, Jim
- Subjects
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BUSINESS forecasting , *COMPUTER industry , *DIGITAL technology , *HIGH technology industries - Abstract
The article reports on the prediction made by market research firm, Forrester Research Inc., regarding the future of Apple Inc. in 2013 in the U.S. According to the article, the firm forecasted that Apple will become the leader in the digital home business. In addition, Forrester also noted that Apple's experiences which include the expansion of its services from a computer maker to a leader in consumer devices. Furthermore, it relates that analysts J. P. Gownder and James McQuivey will recreate its AppleStore and will broaden its in-home installation services to deliver an integrated digital experience to consumers.
- Published
- 2008