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HEY SIRI, PAINT ME A PICTURE The Next Rembrandt project has successfully created a 3D-printed portrait in the style of the Dutch master using computer algorithms. The researchers, aided by [...]

Does Apple's social-media profile belie the tech brand's reticence about the platform? Apple famously doesn't do social media, but that doesn't stop its army of fans - and haters - [...]

From 20 May, the Tobacco Products Directive will bring into force stricter rules on the manufacture and marketing of vaping products. What does this mean for brands, asks Simon Gwynn [...]

Waitrose has unveiled a premium own-label range of food under the sub-brand Waitrose 1. The range, which encompasses 800 products, will include seasonal additions throughout the year. It replaces premium [...]

Sainsbury's has abandoned its Brand Match scheme as part of its shift toward a more straightforward pricing offer. Brand Match, which was introduced in 2011, offered money-back vouchers at the [...]

Cadbury has updated its 'Free the joy' campaign with a 'Tastes like this feels' strapline. The tagline was introduced in an ad featuring YouTube footage of a bear rubbing against [...]

UP - BEN & JERRY'S Ben & Jerry's has turned its campaigning zeal to the London mayoral elections as it urges the capital's residents to 'give a fudge' and vote. [...]

John Lewis claims it has opened the biggest smart-home-technology retail experience in the UK. The retailer opened the 1000ft2 space showcasing smart-home products at its flagship Oxford Street store in [...]

Mary Portas is a retail marketing consultant, founder of agency Portas and Mary's Living & Giving charity shops, an author, broadcaster and campaigner. I was lucky enough to be growing [...]

Suzy Bashford examines the tipping point between potent creative concept and washed-out cliche and whether there's ever justification for employing a well-worn idea. When it comes to creative cliches, car [...]

The successor to the mission statement is, alongside commitments to sustainability, capturing imaginations in the boardroom. But it's about doing, rather than just looking, good, writes Ben Bilboul. We were [...]

The development of digital technology has transformed our lives, and marketers can learn vital lessons from how the tech world handles change, writes Mel Exon. When Gordon Moore calculated in [...]

Shona Ghosh cuts through the noise surrounding the connected consumer. HTC PUTS A HIGH PRICE ON ITS VIVE HEADSET IN THE UK HTC has launched its Vive virtual reality headset, [...]

Does Peroni's premium positioning and love of craftsmanship extend to its social presence? Peroni, the Italian beer brand, has hit the headlines due to its possible takeover by Asahi Group. [...]

The government has unveiled its biggest health campaign in eight years as part of its new 'One You' brand, which houses all adult health initiatives, including Stoptober and Dry January. [...]

Procter & Gamble's lauded #LikeAGirl campaign has turned its critical gaze on emojis by highlighting how the symbols relating to sports or working life show only men. The spot, created [...]

Asda has found that consumers who saw an ad across three devices were 59% more likely to visit a store than those who saw an ad on only one. A [...]

Sponsors of Russian tennis player Maria Sharapova have been split over how to react to her admitting she had tested positive for the banned drug meldonium. Nike, Tag Heuer and [...]

RBS has rolled out an 'empathetic' AI adviser called Luvo to support employees, following a successful two-month trial. The banking group said the 'robo-adviser' can mimic human empathy and will [...]

Creativity is not the fluffy side of business. You're probably the last people who need to be convinced of this and I'd be amazed if anyone out there - from [...]

Maslow's hierarchy of needs has long been the not-so-secret weapon of marketers and brand strategists, but can businesses convincingly make a play to help people achieve its upper tiers of [...]

At a time when parenting is endlessly interrupted by digital communication and social media, brands must beware of exacerbating the pressure on women, writes Nicola Kemp Feminist writer Betty Friedan [...]

The quest for mindshare lies at the heart of marketing, but marketers should take great care when deciding how they want their brand to stick in consumers' minds. You know [...]

The growing levels of narcissism in society are driving mass-customisation, but how do these tendencies affect the way consumers make choices, asks Dr Emanuel de Bellis. At the start of [...]

Social networks can provide brands with a wealth of valuable insight, says Sarah Watson. What does it mean to get personal? Today, it is no longer good enough to broadly [...]

It's hard to mention Walkers without thinking of Gary Lineker, the ex-footballer and sports presenter who became the face of the crisp brand way back in 1995. There has long [...]

A curious thing happens when brands use celebrities in their advertising. As viewers, we think less of either the brand or the celebrity. It is rare that their star qualities [...]

BT has restructured its entire business into six constituent parts and is adamant it will be keeping the EE brand following its acquisition of the latter. It emerged last month [...]

The Economist has combined virtual reality and crowdsourced imagery to bring back to life a historical site and ancient artefacts destroyed by Islamic State. The Economist Media Lab teamed up [...]

The Premier League has unveiled a more colourful brand identity built around its lion icon as it prepares for life without a corporate sponsor. The Premier League parted company with [...]

PIRELLI Tyre brand Pirelli - renowned for its calendars featuring barely clothed female models - has dramatically broken with tradition and produced a calendar using images of 'outstanding professional, social, [...]

This Girl can... teach even Will Harris a thing or two about the power and value of conviction marketing in all sectors Jemimia was in a bad way. After a [...]

High-profile hacking cases and daily bombardments of unwanted marketing interventions that encroach on personal browsing and leisure time are forcing consumers to rethink what data they share and with whom. [...]

Ben Bold reports on a Brand Republic Session, co-hosted by AOL, designed to help brand marketers keep up with the pace of technological change in the industry. On 1 December [...]

Shona Ghosh cuts through the noise surrounding the connected consumer. TECH NERDS REJOICE! THE OCULUS RIFT IS HERE After several beta iterations, the Oculus Rift headset is finally ready for [...]

John Lewis has turned its attention to consumers who are thinking about overall wellbeing rather than just shedding the pounds gained over Christmas. After hitting the emotional heights with its [...]

Unilever-owned male-grooming brand Lynx has relaunched for the second time in its history, ditching its 'Lynx effect' shtick to appeal to the more sensitive man. Known as Axe outside the [...]

Oreo wants consumers to 'open up' and make more meaningful connections to 'discover that we have more in common than we think'. That's the premise of the latest campaign by [...]

Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four Coke brands under the new tagline 'Taste the feeling'. In a major shift of strategy, the company [...]

I left school at 15; I wish I'd left a year earlier. I started helping a local plumber called Bill Ellis when I was nine and he was a greater [...]

Interconnectedness means there is no longer room for any disconnection between a company's brand image and its business reality - something that Volkswagen has recently discovered to its cost The [...]

SKODA This video for the Skoda Fabia aimed to test the attention-stealing abilities of the model. The spot is framed as though Skoda is experimenting to see whether passers-by are [...]

The three biggest US sportswear firms are racing to differentiate through innovation, trialling everything from smart zips to 3D-printed trainers. Earlier this year Under Armour told Marketing it was launching [...]

2015 was a year that many of the world's biggest brands would rather forget. Nicola Kemp unveils the year's biggest marketing blunders. 1. VW brands polluted by emissions scandal When [...]

The past 12 months delivered marketing that was controversial, groundbreaking and, at times, baffling. Nicola Kemp unveils the year's biggest marketing stories. 1. Google rewrites structure with Alphabet The verb [...]

When Marketing launched the New Thinking Awards this year, in partnership with Sky Media, our ambition was to create an awards show with a difference. We wanted to re-imagine the [...]

The postcapitalist era is here. We're watching the new next generation from the sidelines. Suzy Bashford offers a sneak peek into the lives of future consumers. A gaggle of teenagers [...]

Collaborative consumption - often using technology to facilitate the sharing of information about goods and services - is on the rise Online marketplaces, social lending and peer-to-peer platforms in sectors [...]

This week, in the second part of our annual Biggest Brands survey covering the 52 weeks to April 18 1998, we look at how the leading branded fmcg goods are [...]

Marketing's annual survey of the UK's biggest and fastest-growing brands. Now in its ninth year, Biggest Brands is compiled by ACNielsen exclusively for Marketing. The survey is an accurate reflection [...]