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The BBC aims to convey the drama and unpredictability of the FA Cup in its credits promoting its third-round coverage. The ads dramatise the sense of dread that Premiership players [...]

Channel 4 has teamed up with partners including Asian Trader magazine and Cobra Beer to launch a pounds 1m campaign promoting coverage of four England vs India Tests. C4 Marketing, [...]

There are at least two people still chanting 'Engerland, Engerland!' with real passion long after everyone else has sobered up. Like Sven himself, their jobs, if not actually their longevity, [...]

ITV has declined to submit a tender for the UK broadcasting rights to the 2003 Rugby World Cup, because the time difference between the UK and the host nations means [...]

ITV stands to net £25m in extra ad revenue this month on the back of Euro 2000-and that figure could rise substantially if England progresses in the competition. Advertisers such [...]

Later this month the Sheffield Eagles will travel to France to meet Paris St Germain in the opening fixture of the new European Super League -- Rugby League's answer to [...]

With the likes of Becks, Yorke, Bowyer and Woodgate arguably appearing as regularly on the front of the tabloids as the back pages these days, the nation's fascination with high-profile [...]

The huge sigh of relief from BSkyB's offices in Isleworth last week could probably be heard all the way across London at the Old Bailey, where the Restrictive Practices Court [...]

Heineken has signed a £1m broadcast sponsorship deal with ITV which will see the brand headline the channel's rugby coverage until the year 2000. ITV secured the terrestrial rights to [...]

Although you may struggle to sight a UK sponsor during Formula 1, it is the huge global reach of the race which places it alongside the World Cup and Olympics, [...]