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Comments on the paper price hike in Canada and its impact on the publishing industry. Questions that need to be asked about the hike's potential for ruining the magazine industry; Supply and demand commodity environment of the paper market; Indications for technologies that will eventually create a `paperless' society; Means by which publishers mean to deal with the crisis; Recommendations for the industry.

The article reports that Bauer Nike Hockey handed out 17,000 paper hockey helmets at the world junior hockey championship in Vancouver, British Columbia, in order to launch its new corporate logo. The paper helmets have the company's corporate logo on the front, the world junior logo on the top and Canada written in red. About 5,000 helmets were handed out at the first world junior game. Darryl Hughes, Toronto, Ontario-based marketing manager, says that it is a concept that was borrowed from Europe.

Reports that the prices of newsprint and magazine paper will continue to rise, according to senior economist Patricia Mohr at the Toronto, Ontario-based Bank of Nova Scotia. Business press' speculation that the decrease in pulp price will stop paper price increases; Forces driving paper prices.

Reports on the increase in the prices of paper used in magazines and newspapers in Canada in 1995. Problems in increasing rates to cover the increase; Alternative resources; Signs of cyclical peak in the increase in the prices of paper.

Reports that the increase in paper prices may force Canadian newspaper and magazine publishers to raise advertising rates. Rise in newsprint prices in the United States; Possible advertising rate increases; Efforts on publisher to limit rate hikes.