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The article focuses on the economic growth of Brazil. The country has achieved its success by adopting some of the forms of business organizations around the world. One of these is the encouragement given by the government to the formation of industrial conglomerates, which also worked for Japan. Brazilian companies are oriented towards the commercialization of exports abroad while Japan conducts more than 50% of business in domestic markets, with 20% of operations on exports.

The article offers a look at the Brazilian economy and discusses the future of marketing in the country. Three major trends contribute to the growth in the country's gross national product, these include the increasing number of Brazilians who are entering the market economy, growth in sales of consumer durables and a stable foreign investment. Brazil requires more sophisticated marketing programs as it moves from a seller's market to a buyer's market.