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Good design is back on the agenda says a Marketing Week survey, as more brands make the link with a strong bottom line. But the battle for buy-in isn't won [...]

The perceived lack of effectiveness conveyed by the CIM's social media report (Cover Story, MW 16 February) suggests that many marketers fail to understand what their customers are actually using [...]

ADVERTISING SPENDSeparate studies point to a small rise in marketing budgets but industry experts sound note of caution. By Russell Parsons Marketing budgets are inching higher as better news about [...]

SOCIAL MEDIAIndustry probe reveals that most marketers doubt the effectiveness of the campaigns they run on social networks. By Rosie BakerMost marketers still do not see social media as a [...]

Marketers have the opportunity to make significant cost savings by using their brand's global resources to support local projects, according to research by the CIM seen by Marketing Week. By [...]

bellwether reportBrands increase promotional activity to offset prospects of challenging year. By Russell Parsons Marketers are setting budgets higher for 2012 than they spent in 2011 despite plummeting confidence in [...]

Major established brands to smaller start-ups are taking a long hard look at their customer data to understand people's motivations for joining loyalty schemes and make their services stand out [...]

New research seen by Marketing Week shows that the top 20% of spenders on consumer products generate the majority of sales. Michael Barnett says that for a brand to succeed [...]

Last year 63% of you underwent some level of restructure to your marketing team or department. More than half of you (53%) expect similar changes in the next 12 months. [...]

Marketers who prefer an all-singing, all-dancing creative would do better to focus on making DM relevant to their target audience, according to an annual study seen exclusively by Marketing Week. [...]

bellwether reportMarketers funnel spend into digital and direct response to win short-term gains. By Russell Parsons Companies that continue to invest in marketing despite uncertainty over the state of the [...]

If there's one thing that comes through very clearly in this edition of Digital Strategy, it's that a siloed approach to media channels is no longer tenable. This has been [...]

Brands may be aware of the need for customer engagement, but research seen exclusively by Marketing Week reveals too few have taken steps to actively promote it. By Michael Barnett [...]

88% of marketers believe vouchers and incentives are very or somewhat effective at boosting staff morale. 84% of marketers believe using vouchers and incentives are a very or somewhat effective [...]

Salaries across the board are down to 2007 levels on average, except for the top 10% earners, online marketers and those in healthcare. But there are signs of unrest that [...]

Marketers may understand the importance of measuring the impact of their activities, but research seen exclusively by Marketing Week reveals few use metrics that are aligned to their brand's business [...]

Quarterly survey reveals that 20% of marketers adjusted spend downwards in three months to 30 June. By Russell Parsons The fragile nature of the recovery in the marketing industry has [...]

As the lines between marketing and service blur, brands must use both behavioural and volunteered data to deliver communications that meet consumer demands. By Lou Cooper The campaigning frenzy of [...]

DM in numbers * As an industry, direct marketing generates about 9% of UK consumer sales, according to the 2009 fast.MAP/DMA Marketing-GAP Tracking Study. * The direct marketing industry supports [...]

Has the automatic yearly pay rise for marketers been brought to an end by economic circumstances? A glance at the increases given during 2009 suggests that average salaries have barely [...]

Salaries in the marketing services sector appear to have hit a plateau, while the gender gap in pay rates among senior marketers seems to have grown. But there is good [...]

Tough times prompt tough questions and I received a few of those this week. Our parent holding company has been spending a few quid on consultants to take a look [...]

Marketers need to stop blaming other parts of the business for their career issues and start thinking like 'visionaries', says a new report from Prophet. By MaryLou Costa Marketers who [...]

The latest Marketing Trends Survey by the Chartered Institute of Marketing shows brand owners must invest in training and technology if they are to meet customer relationship management goals. By [...]

Marketers are using their budgets to target customer acquisition over retention in order to see them through the recession, according to a Marketing Society poll carried out in partnership with […]

With the results of eye tracking studies now available almost immediately, direct marketers now face the challenge of developing a better understanding of the data and making good use of […]

The economy is still mired in recession but forward-thinking brands will be trying to identify what kind of consumer behaviour will emerge from the downturn with 50% of the respondents […]

More than half of marketers are planning to spend more of their holiday in the UK this year. The majority (52%) of the marketing professionals who responded to marketing-week.co.uk's online […]

By Russell Parsons A lack of confidence among consumers is the biggest threat to sales in the current economic environment, according to a poll of marketers ahead of this week's […]

A Chartered Institute of Marketing survey of executives at international brands reveals that 57% think their marketing function is disconnected from a strategic role. Maeve Hosea asks whether this is […]

The latest Marketing Week/YouGov survey reveals how marketers think the three big issues of the moment - China, advertising regulations and the credit crunch - will affect their work. By […]

Confidence hits record low as economic woes bite Confidence among UK marketing executives hit a record low in the second quarter of 2008, according to the Marketing Week/Institute of Practitioners […]

* Average salaries have risen significantly this year. Across all ten job titles in the survey, the average salary was #46,310, compared to an all-respondent average last year of #39,326. […]

Marketers' salaries rose by 12% in 2006 after several years of lacklustre growth, but life in the nation's marketing departments is changing as middle-ranking managers exert more influence and conditions […]

The Marketing Week/Michael Page Marketing Top Employer Survey shows once again that, whatever higher motives they might lay claim to, it's the chance to make a difference with a ground-breaking, […]

Marketing directors are still struggling to earn their places in the boardroom with only a minority of Britain's biggest quoted companies appointing a marketer to the main board, according to […]

Richard Reed, co-founder and brand director of Innocent Drinks, leans back in his chair and giggles when told he has topped a Marketing Week readers poll to find the country's […]

Salary growth and career optimism were at a low ebb in 2005 as restructuring took its toll on marketers. But with companies beginning to hire again, 2006 looks hopeful - […]

UK marketers are more optimistic about their own company's prospects than they are for their industries as a whole, according to the Institute of Practitioners in Advertising's (IPA) latest Bellwether […]

The major network agencies are strangely shy about their size, power and global reach. Why should this be so, when they are equipped to deal with any challenge a client […]