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28 results on '"Newspapers -- Marketing"'

1. Sun on Sunday to run targeted campaigns

Author

O'Reilly, Lara

Subjects
News International Ltd. -- Marketing -- Market share -- Company forecasts, The Sun on Sunday (Newspaper) -- Marketing, Newspapers -- Marketing, Newspaper publishing -- Marketing -- Market share -- Company forecasts, Company marketing practices, Company market share, Company business forecast/projection, Advertising, marketing and public relations, Business
Abstract

News International title in bid to achieve consistent 38% share of Sunday sector. By Lara O'Reilly News International is to step up marketing for The Sun's Sunday edition, switching from [...]

Published
2012

2. NEWSPAPERS: Metro owner in drive to promote own website

Subjects
Associated Newspapers Inc. -- Marketing, Newspapers -- Marketing, Web sites -- Service introduction -- Marketing, Company marketing practices, Company Web site/Web page, Company service introduction, Advertising, marketing and public relations, Business
Abstract

Associated Newspapers is launching a consumer campaign for Metro.co.uk, the website of free daily title Metro. The aim is to promote the website as a fun and irreverent destination under [...]

Published
2010

3. PUBLISHING: London can do without another free newspaper

Subjects
The London Weekly (Newspaper) -- Marketing, Newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business
Abstract

A new free London newspaper would not be welcomed by more than two thirds of voters in the latest MarketingWeek.co.uk poll. Global Publishing Group has just unveiled plans for The [...]

Published
2009

4. Independent launches 'New Good Life' guides

Subjects
Newspaper publishing -- Services, Newspaper publishing -- Marketing, Newspapers -- Services, Newspapers -- Marketing, Company marketing practices, Independent Newspapers Inc. (Dover, Delaware) -- Services, Independent Newspapers Inc. (Dover, Delaware) -- Marketing
Abstract

The Independent newspaper is launching a 10-booklet series designed to promote self-reliant living, inspired by British sitcom The Good Life. The newspaper is calling the booklets "The New Good Life". […]

Published
2009

5. The Sun pours #50m into online bingo and fantasy football group

Subjects
Newspaper publishing -- Marketing, Newspapers -- Marketing, Company marketing practices, News International Ltd. -- Marketing
Abstract

The Sun is expected to ramp up its marketing spend to over #50m next year to support its recent investments in fantasy football and online bingo. The newspaper, which is […]

Published
2007

6. Fear sells newspapers when fame is the only name of the media game

Subjects
Newspapers -- Marketing, Marketing -- Methods, Company marketing practices
Abstract

The desire for national recognition extends to medical writers, whose articles can lead to confusion. Perhaps they shouldn't be taken so literally? Years ago, when I was a junior reporter, […]

Published
2007

7. MEDIA: World cup media playground offers a glimpse of the future

Subjects
Newspapers -- Contracts, Newspapers -- Marketing, Broadcasting industry -- Contracts, Professional soccer -- Services, Contract agreement, Company marketing practices
Abstract

There is as much action off the pitch as on it in Germany this month as new media comes into its own, and also takes a big step at home […]

Published
2006

8. Media buyers slam new-look Standard as 'downmarket'

Subjects
Newspapers -- Service enhancement, Newspapers -- Marketing, Company marketing practices
Abstract

The London Evening Standard, which relaunched as a full-colour newspaper yesterday, has failed to excite and been slammed by media buyers. The colour-themed sections look "downmarket and provincial", according to […]

Published
2006

9. NATIONAL NEWSPAPERS: The future in their hands

Author

Choueke, Mark

Subjects
Newspapers -- Service introduction, Newspapers -- Market share, Newspapers -- Marketing, Newspaper publishing -- Service introduction, Newspaper publishing -- Market share, Newspaper publishing -- Marketing, Company service introduction, Company market share, Company marketing practices
Abstract

Developing a digital presence for their brands is a life-or-death issue for national newspaper proprietors, but it appears some of Fleet Street's finest are still slow to react, and lack […]

Published
2006

10. VCCP takes on #2m national launch of The Sportsman paper

Subjects
Newspapers -- Marketing, Advertising -- Management, Company marketing practices, Company business management
Abstract

Vallance Carruthers Coleman Priest has been appointed to handle the #2m launch of The Sportsman, the national daily newspaper that will focus on betting news. The Sportsman launches in March […]

Published
2006

11. Metro ponders brand extensions

Subjects
Newspapers -- Marketing, Newspaper publishing -- Marketing, Newspaper publishing -- Services, Company marketing practices, Associated Newspapers Holdings PLC -- Marketing, Associated Newspapers Holdings PLC -- Services
Abstract

Executives at free newspaper Metro are in discussions over how best to extend the brand and are considering magazines, online publishing and podcasting. The Associated Newspapers-owned freesheet, which launched in […]

Published
2005

12. Compact Independent on Sunday slammed by buyers as 'low rent'

Subjects
Newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices
Abstract

The Independent on Sunday's tabloid format has been slammed as "low rent" by media buyers and rivals. Press buyers are concerned that The Independent on Sunday has not changed its […]

Published
2005

13. Analysis: Will Berliner Guardian turn page on falling circulation?

Subjects
Newspaper publishing -- Marketing, Newspaper publishing -- Company sales and earnings, Newspapers -- Marketing, Newspapers -- Forecasts and trends, Company earnings/profit, Company marketing practices, Market trend/market analysis, Guardian Newspapers Ltd. -- Marketing, Guardian Newspapers Ltd. -- Company sales and earnings
Abstract

The Guardian's Berliner format has finally hit the newsstands after a two-year wait. In the time it took to roll out the Berliner, readers have readily embraced change and innovation […]

Published
2005

14. PROFILE - MIKE ANDERSON: Anderson's papers

Subjects
The London Evening Standard (Newspaper) (Periodical) -- User statistics, The London Evening Standard (Newspaper) (Periodical) -- Forecasts and trends, Newspapers -- Company sales and earnings, Newspapers -- Marketing, Newspapers -- Statistics, Market trend/market analysis, Company marketing practices
Abstract

* The Evening Standard's average circulation in June was 332,524. The figure for the same period in 2004 was 378,681. * Standard Lite has seen continued circulation growth since its […]

Published
2005

15. Sunday Times drives youth to Culture: the Sunday Times is hoping a monthly CD-ROM supplement will make it attractive to young readers and reel in fresh advertisers

Author

Johnson, Branwell

Subjects
The Sunday Times (London) (Newspaper) -- Marketing, The Sunday Times (London) (Newspaper) -- Product development, Teenagers -- Marketing, Youth -- Marketing, Newspaper publishing -- Product development, Newspaper publishing -- Marketing, Newspapers -- Product development, Newspapers -- Marketing
Abstract

The Sunday Times is gambling that its reputation as a successful innovator will not be dented with the launch of its latest venture--a CD-ROM full entertainment and arts content, called […]

Published
2003

16. The papers' tiger must start roaring: Agencies are worried at the lack of noise from the Newspaper Marketing Agency, supposed champion of the medium's benefits. (Media Analysis)

Author

Johnson, Branwell

Subjects
Newspaper advertising -- Management, Newspaper advertising -- Finance, Newspapers -- Marketing, Newspapers -- Market share, Commercial associations -- Management, Company business management, Company marketing practices, Company market share
Abstract

It is almost six months since the Newspaper Marketing Agency (NMA) was launched, with a mission to convince clients to direct more of their ad spend toward the national press. […]

Published
2003

17. Mirror tarnished by anti-war policy: the Daily Mirror's battle for middle ground appears to be losing momentum as readers turn their backs on its anti-war rhetoric. (Media Analysis)

Author

Johnson, Branwell

Subjects
Daily Mirror (London) (Newspaper) -- Marketing, Daily Mirror (London) (Newspaper) -- Statistics, Daily Mirror (London) (Newspaper) -- Planning, Newspapers -- Marketing, Newspapers -- Statistics, Newspapers -- Planning, Newspaper publishing -- Marketing, Newspaper publishing -- Statistics, Newspaper publishing -- Planning, Company marketing practices, Company business planning
Abstract

It has been almost a year since the Daily Mirror repositioned itself as a conduit of "serious news" in an effort to distance itself from red-top competitors. But observers wonder […]

Published
2003

18. Gloss, dross or a broader appeal? Broadsheets, under pressure from falling circulation and revenues, are turning to editorial makeovers to rejuvenate themselves. (Media Analysis)

Author

Johnson, Branwell

Subjects
Newspaper publishing -- Marketing, Newspapers -- Marketing, Publishing industry -- Marketing, Publishing industry, Company marketing practices
Abstract

Plummeting advertising spend and declining circulation figures have put pressure on the broadsheet market, but have nor suppressed the newspapers' spirit: they have come our fighting, with a number of […]

Published
2003

20. Winner Media Owners: The Independent: independent news & media

Subjects
The Independent (London) (Newspaper) -- Advertising, The Independent (London) (Newspaper) -- Marketing, Newspapers -- Advertising, Newspapers -- Marketing, Company marketing practices
Abstract

Throughout 2003, the quality newspaper market was in decline. The Independent, with just a five per cent share of advertising voice over the previous five years, was suffering more than […]

Published
2004

21. The Guardian

Subjects
The Guardian (London, United Kingdom) (Newspaper) -- Product information, The Guardian (London, United Kingdom) (Newspaper) -- Marketing, Newspaper publishing -- Product information, Newspaper publishing -- Marketing, Newspapers -- Marketing, Newspapers -- Product information, Company marketing practices
Abstract

The Guardian is to carry a music CD featuring Coldplay, Radiohead and other bands on September 6, produced in association with Oxfam. The Big Noise CD supports the international Make […]

Published
2003

22. Top marketing post gets the chop in FT reshuffle. (Media)

Author

Johnson, Branwell

Subjects
Financial Times (London, United Kingdom) (Newspaper) -- Officials and employees, Financial Times (London, United Kingdom) (Newspaper) -- Management, Marketing executives -- Appointments, resignations and dismissals, Newspapers -- Marketing, Newspapers -- Management, Newspapers -- Officials and employees, Company restructuring/company reorganization, Company organization, Company marketing practices
Abstract

The Financial Times is axing its top marketing post, held by Gordon Willoughby, in a global overhaul of its marketing and advertising departments. Willoughby, who holds the title of director […]

Published
2003

23. Duffy picks fashion as nationals' selling point. (Media)

Subjects
Newspaper Marketing Agency -- Officials and employees, Fashion shows -- Marketing, Newspapers -- Marketing, Company marketing practices, Company business management
Abstract

The Newspaper Marketing Agency (NMA), the body created to market national newspapers to advertisers, has identified the Paris Fashion Show as a hook for cross-publication advertising deals. Chief executive of […]

Published
2003

24. The Observer. (Digests)

Subjects
Observer (London, United Kingdom) (Newspaper) -- Marketing, Newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices
Abstract

The Observer will be the first brand to advertise on wine wraps in Oddbins stores. The campaign will promote Observer Food […]

Published
2003

25. Trinity Mirror's. (Digests)

Subjects
Newspapers -- Surveys, Newspapers -- Marketing, Company marketing practices, Trinity Mirror Digital Media Ltd. -- Surveys, Trinity Mirror Digital Media Ltd. -- Marketing
Abstract

Trinity Mirror's Regional Newspapers division has polled 34,000 readers on their lifestyles and interests. The results will be available for use by its marketing and sales […]

Published
2003

26. The Guardian and The Observer are to test branded displays in 20 independent newsagents. (Digests)

Subjects
Observer (London, United Kingdom) (Newspaper) -- Marketing, The Guardian (London, United Kingdom) (Newspaper) -- Marketing, Newspaper publishing -- Marketing, Newspapers -- Marketing, Company marketing practices, Guardian Newspapers Ltd. -- Marketing
Abstract

The Guardian and The Observer are to test branded displays in 20 independent newsagents across the UK for six months starting in […]

Published
2003

27. The Times. (Digests)

Subjects
The Times (London, United Kingdom) (Newspaper) -- Marketing, Newspapers -- Marketing, Motion picture theaters -- Marketing, Company marketing practices
Abstract

The Times is launching Film First, a promotion that will allow readers access to film screenings. The newspaper will carry a free DVD in the London Meridian region on Saturday […]

Published
2003

28. The Guardian. (Digests)

Subjects
The Guardian (London, United Kingdom) (Newspaper) -- Product enhancement, The Guardian (London, United Kingdom) (Newspaper) -- Marketing, Newspapers -- Marketing, Newspapers -- Product enhancement, College students -- Marketing, Product enhancement
Abstract

The Guardian is to relaunch its graduate supplement, Rise, on Saturday, with a redesign and a repositioning to address university students as well as […]

Published
2002

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