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1. The Relation Between Television Viewing and the Values Orientations of Japanese Students.

Author

Kang, Jong G., Perry, Stephen D., and Kang, Seok

Subjects
*MASS media ethics, *COLLEGE students
Abstract

Examines the relation between television viewing and value preferences for television programs among college students in Tokyo, Japan. Cultural factors affecting value preferences of students; Role of television as an agent of socialization; Importance of dependent and demographic variables, and television viewing measures in predicting value preferences.

Published
1999
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