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The flow of non-Newtonian fluids is extremely important in a variety of industrial applications and processes, including painting, printing, and coating. The goal of this paper is to develop a mathematical model for an incompressible, non-isothermal third-grade fluid as it travels through a minor gap between two heated rolls that are revolving in the opposite direction. Using appropriate dimensionless parameters, the dimensionless version of the governing equations is constructed. To simplify the nondimensional form of the governing equations, the LAT (lubrication approximation theory) is applied. It is mentioned that the perturbation approach should be used. It is a very important tool in modern mathematical physics and practical fluid mechanics, and it is used a lot. Through perturbation techniques, exact solutions for velocity distribution, flow rate, temperature distribution, and pressure gradient are offered. To observe the flow pattern, streamlines are also drawn. Numerical outcomes of some substantial engineering quantities like flow rate, roll separation force, power input, and pressure distribution are found. Some outcomes are displayed graphically although others are presented in tabular form. We have observed that the third-grade parameters give a way to control velocity, pressure gradients, flow rate, and coating thickness. Further, increasing the velocities ratio values lowers the coating thickness on the web. Furthermore, the Brickman number has a significant influence on the temperature profile and has increased with the increase in the Brickman number. Both the model and the numerical calculations are in agreement with the viscous fluid model that is already present in the literature. [ABSTRACT FROM AUTHOR]