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The entertainment industry is driven to sell certain commodities transnationally, particularly in a world where borders are becoming increasingly diffused through the access afforded by the Internet. Media content is easily consumed, making cultural exporting fast and easy. Similar tropes and plot have been replicated in the East Asian film and TV industry, perhaps in hopes of replicating the success. This paper looks at the manufacture of ideal masculinities within East Asia, particularly China. From ex-members of K-pop group EXO to the successful TV series, cross-influence of East Asian popular culture is prominent. Through this paper, I look at the influence of K-dramas on the Chinese TV industry and particularly the manufacturing of a militarized masculinity on Chinese TV. Far from portraying brute and fearsome soldiers, ideal masculinity on TV is portrayed as "steely exterior but gentle internally" and thus desirable romantic partners to heterosexual women. By exploring the basic conception of Chinese masculinity, I then discuss representations of militarized masculinity on the silver screen (Wolf Warrior II) and C-dramas, with particular focus on the series, You Are My Hero (2021). [ABSTRACT FROM AUTHOR]

Over the past decade, production in China’s television sector have reshaped media cultures across the country as well as the geocultural region of East Asia. Through analysis of licensed reality television programs such as China’s Got Talent, this paper examines transnational television formats and their circulation and replication in contemporary China, challenging the traditional concept that television format trade falls within a West-Rest narrative. While highlighting the cultural and media phenomena of interactive ‘glocalization’ of cultural products, this paper calls for de-westernization in approaching Chinese and East Asian media studies. It does so by pointing out unique imitating and adaptive practices of Chinese unscripted television programs, which serve as case studies to the existing literature of television business and cultures. The practice of licensing formats provides a unique perspective into analyzing China’s media strategies in a globalized industry and reviewing the current scholarship on media globalization. With a comparative analysis, the paper attempts to reconceptualize the spatiality of East Asian media production and consumption. I also include my observations while working on the production teams for these programs. [ABSTRACT FROM AUTHOR]