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4 results

1. Paper's Identity Crisis.

Author

Case, Tony

Subjects
*NEWSPAPER publishing, *NEWSPAPER advertising, *PUBLISHING, *MARKETING
Abstract

Observes newspaper publishers' less focus on marketing efforts. Comments from media analyst Michael Bebe; Total daily newspaper advertising expenditures in the first half of 1999; View of most publishers on marketing.

Published
1999

2. A MARKETER ON A ROLL.

Author

Wong, Elaine

Subjects
*MARKETING executives, *PAPER products, *PAPER products industry, *MARKETING, *EMPLOYEES
Abstract

The article focuses on marketing executive Erik Seidel, product manager of the Scott brand of paper products made by Kimberly-Clark. Seidel is credited with reviving the Scott brand, as its lines of both toilet paper and paper towels have become more competitive with those of its larger rival Procter & Gamble.

Published
2009

3. THE ART OF BEING A CHARITY CASE.

Author

O'Leary, Noreen

Subjects
*GUERRILLA marketing, *CUSTOMER services, *CHAIN stores, *SERVICES for the unemployed, *PAPER products, *MARKETING
Abstract

The article examines guerrilla marketing campaigns based on offering free products or services to consumers. The men's clothing chain store Syms offered a contest to give away suits to unemployed persons plus a session with a career counselor. in 2006, Procter & Gamble installed a public toilet in Times Square, New York City during the Christmas shopping season named after a brand of toilet paper.

Published
2010

4. Real money.

Author

Thompson, Stephanie, Khermouch, Gerry, Mehegan, Sean, and Stanley, T. L.

Subjects
*ADVERTISING campaigns, *DIAPERS, *BEER advertising, *MARKETING
Abstract

Provides information about advertising (ad) campaigns for various products and services. Message in the advertisement of Kimberly-Clark's Huggies Little Swimmers disposable swimpants; Information about the ad campaign of Bacardi-Martini USA for its Bacardi Limon; Details about the restaging of the beer Miller High Life by Miller Brewing.

Published
1998