Search

The article reports on the advertisement spending of consumer magazines. According to the author, advertisers will be negatively affected by the automotive industry and positively by the pharmaceutical industry. Marketing research companies Zenith Optimedia Group, Veronis Suhler Stevenson LLC, and PricewaterhouseCoopers LLP all project different advertising growth rates. While the publishers have been affected by the failures of several titles, the internet is expected to increase purchases.

Deals with the continuing fall of newspaper readership in the United States in 1999. Advertising revenue of the newspaper industry in 1998; Result of the Competitive Media Index; Details on the industry's marketing initiatives; Function on the Newspaper Readership Project at Northwestern University's Newspaper Management Center.

The article reports that media analysts claim that 2008 was the worst year for the newspaper business since the Great Depression. Newspaper advertising declined, full-time newsroom personnel were cut at all major newspapers, and cost-cutting measures affected top papers like "The Los Angeles Times" and the "Chicago Tribune." Analysts state that new economic models and strategies must be created for the newspaper industry to survive.

The article discusses the marketing of household consumer products such as detergents and paper products. The recession has created an increase in sales of house brands of such products. In response, makers of brand name products in these categories such as Procter & Gamble and Kimberly-Clark have begun to change their pricing policies.

In this article the author expresses his opinions about small, community newspapers following his having been hired by one in Maine. He is of the opinion that such papers have more impact as print editions rather than as Internet sites. He states that community newspapers are a mismanaged, poorly written, but undervalued resource.