1. Paper Chase.
- Author
-
Moses, Lucia
- Subjects
- *
POLITICAL advertising , *NEWSPAPER advertising , *NEWSPAPERS , *UNITED States elections , *ASSOCIATIONS, institutions, etc. - Abstract
Provides information on the expectations of newspaper publications regarding the political advertisements for the 2004 national elections in the U.S. Results of a research conducted by the Newspaper Association of America regarding the kind of medium that help voters decide for the election; Factors that affect the placement of political advertisements in newspapers; Benefits of political advertising for newspapers.
- Published
- 2004