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Describes the mass media market in the Miami-Fort Lauderdale area in Florida as of March 31, 2003. Advertising revenue for television stations; Television market share for WFOR television programs; Circulation of the newspaper 'Sun-Sentinel'; Cable penetration in the area.

Highlights the television market of Miami-Fort Lauderdale in south Florida. Demography of the market; Ratings of television stations; Competition between stations WPLG and WSVN in early news broadcasting; Partnership between stations CBS O & O WFOR-TV and WBFS.

Focuses on the local media in Miami--Fort Lauderdale, Florida market. Growth of the Hispanic population of the market; Changes among radio stations; Market share of Clear Channel's radio stations.

Focuses on the hispanic market and culture of Miami, Florida. Cable channels in Miami that are appealing to various Spanish tastes; Comments from some media executives; Success of Univision's Spanish-language WLTV-TV station; Updates on other television stations.

The article focuses on the Miami and Fort Lauderdale area in Florida and how it affects marketers and advertising. Its large Hispanic population differs from many other top Hispanic markets where Mexicans tend to dominate. The article states Cubans account for 45% of the Latino population. Miami Hispanics are 83% more likely to have graduated college, and 21% more likely to have a household income of $75,000 or more than Latinos in the top 25 Hispanic markets according to Scarborough Research.

The article presents a market profile of the Miami-Ft. Lauderdale, Florida area. Particular attention is given to the efforts of Spanish-language media outlets to expand their content in preparation for the Super Bowl XLIV football game. Information about the status of Miami's newspapers is also provided.