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Coffee is one of the leading commodities in the Indonesian plantation sector. Bandung Regency as one of the coffee producers in West Java plays a role in the contribution of West Java coffee production. With good coffee quality and high productivity, coffee is the main commodity for coffee farmers in the Giri Glad Forest Farmers Group and the Sunda Buhun Farmers Group. The purpose of the study was to analyze the business feasibility of Arabica coffee farming in the Giri Glad Forest Farmers Group and the Sunda Buhun Farmers Group. The analytical method used is descriptive qualitative method and the data analysis tools used are farming feasibility analysis, IFE and EFE matrices. The results showed that the feasibility analysis of Arabica coffee farming was feasible to be developed and the sensitivity analysis showed that it was feasible to cultivate and provide benefits.

The conversion of land functions not only reduces the area of agricultural land, but reduces the number of smallholders significantly. The research objective is to strengthen the implementation of stakeholder policies on land conversion so that it can support food security programs through sustainable food land protection. This research was designed quantitatively by using a survey method with the technique of collecting information through interviews, field observations and documentation. Data obtained from informants who can present who can find out about the land conversion that occurred in the City of Tasikmalaya. The results showed 1) Stakeholders' perceptions state the importance of maintaining food agriculture in Tasikmalaya City, meaning that an urban area does not depend entirely on food imports, because it is able to meet food needs independently. 2) The perception of stakeholders that the conversion of paddy fields in Tasikmalaya City is happening is very high, the conversion of agricultural land to land use depends on the reference of development actors in urban areas.

Historically, Tasikmalaya Regency is the embryo of the development of lowland rice in eastern Indonesia. Since the 7th century, rice culture has been institutionalized in the lake community, strengthened by the printing of the first rice fields in Sukapura in the 17th century by Regent Wiradadahan. In its development (at the present time), paddy fields continue to decrease, most recently in 2018 an area of 4023 hectares has been converted. However, the number of farmer households using agricultural land, increased by 3.02% and RTP Gurem increased by 3.88%, even the number of farmers increased by 49.60%. This phenomenon indicates the dependence of the Tasikmalaya community on the rice field farming sector. The question is what is the motivation of farmers in lowland rice farming. The purpose of this study was to determine the motivation of farmers in lowland rice farming. This research used a qualitative method with a case study technique. The technique of determining informants was carried out deliberately. Data collection techniques were carried out by in-depth interviews, observation and FGD. Data analysis was carried out by means of data reduction, data display, and conclusions. The result of their research on their motivation to do business is social motivation to maintain self-existence, without neglecting economic motivation.

The rapid development of digital technology has many media that can be used so that it has brought various changes to both extension workers and farmers. Digital media in the form of communication media that can be used today are virtual world media or internet media. Agricultural instructors have an important role in conveying information and are required to be able to use internet media to support their main tasks and functions as agricultural extension workers. In carrying out communication activities in the diffusion of innovation. The purpose of this study is to describe the perception of extension workers in the use of digital technology in the delivery of counseling. The study used a survey method with a sampling technique using random sampling consisting of 60 extension workers. Data analysis to measure the instructor's perception of the instructor's communication strategy in the use of digital media was done by calculating the score. The results showed that the communication strategy used by extension workers in delivering counseling to farmers could be applied so that farmers could carry out intensive communication activities using digital media more efficiently and effectively in delivering recommendations suggested in farming. Extension workers have a positive perception of communication strategies in utilizing information as seen from communication techniques, communication channels, communication messages and internet usage. Extension activities can be delivered anytime and anywhere, use information technology, can use existing sources on the internet to then make extension materials, can connect in real time using video conference or video streaming, have the ability to integrate various elements of text media, graphics , audio, and video in providing counseling to farmers.

Economic development is part of efforts to improve welfare. The rate of economic development in a region is indicated by the increasing GDP growth. The purpose of this research is to identify leading sectors and analyze the shift in economic structure in Serang Regency in the period 2015-2019. The analysis tools used are Location Quotient (LQ) and Shift Share (SS) analysis. The data used is secondary data obtained from the Central Statistics Agency of Serang Regency. The results showed that there are four sectors that have become the leading sectors in Serang Regency, namely agriculture, forestry, and fisheries; processing industry sector; government administration, defense, and social security sectors are mandatory; as well as the education services sector. Agriculture, forestry, and fisheries sector is the leading sector in Serang Regency with the largest LQ number of 1.56, but shift share analysis shows that this sector has slow growth and low competitiveness. The processing industry sector also has slow growth, but it is a leading sector and has high competitiveness. The structure of the economy in Serang regency has shifted towards the tertiary sector, it is characterized by an increasing percentage of tertiary sector contribution, while the secondary and primary sectors have decreased

Shifting cultivation is a form of traditional agricultural system that has been institutionalized and entrenched in the Arfak tribe. As a local wisdom, a shifting cultivation system is important to maintain in order to protec of local food security. The purpose of this study is to describe shifting cultivation patterns, identify local wisdom values (Igya Ser Hanjob); and analyze the factors that influence the shift of local wisdom values. For this reason, using a quantitative design and survey method. Primary data collected from interviews with 78 respondence using questionnaires instument, were analyzed using descriptive statistics. The results of the study revealed that shifting cultivation patterns had undergone a shift. Shifts occur at the time of planting and the range (area) of farming. Regarding shifting fields, the Arfak tribe has a value of hereditary local wisdom called Igya Ser Hanjob (especially dear to customary land and protecting forests). The shift was influenced by population pressure, oil palm plantations, family gardens, other clan estates, transmigrants and expansion of infrastructure. The recommendation is to protect community land and local wisdom together, through the integration of formal regulations with local (custom) agreements.

Youth interest in becoming young agribusiness actors tends to below, however, it needs further study especially for students in the Unpad agro complex faculty. Interest is a feeling in someone to follow activity as a basis for a job. Four factors affect student interest, namely: (1) encouragement in individuals; (2) social motives; (3) emotional factors; and (4) economic motives. This study aims to explain the interest in the brain gain of agro complex migration students and to analyze the factors that influence the brain gain interest. This research is quantitative research with a survey method. The analysis used is multiple linear regression test. The results showed that interest in brain gain in overseas students was classified as high at the interest stage. Based on the t-test, the factors that influence the interest of active students from Sumatra in Unpad agro complex faculties are encouragement factors in individuals.

Non-infectious diseases are now the dominant cause of deaths in Indonesia and the numbers are increasing each year. One of the causes of these non-infectious diseases is unhealthy consumption patterns, such as consuming a massive amount of fast foods. Increased awareness within the general public especially the millennial generation about the importance of health is shown through the emergence of a sense of caring for a healthy life by consuming organic food. Organic foods that are mostly found today are organic vegetables, which have an important role for health, thus they are often consumed as a complement to staple foods. Based on these issues, this study aims to determine how willing are the millennials to pay for organic vegetables at Warung Sehat 1000 Kebun. This study is conducted through quantitative research and survey methods using questionnaires as the instrument to conduct interviews. The analysis method used in this study is the validity test, reliability test, descriptive statistical analysis, multiple linear regression analysis and Contingent Valuation Method (CVM). The results showed that the factors that most influenced the willingness of consumers who created millennials were psychological factors, which significantly affected consumers' willingness to consume organic vegetables.

The number of coffee shops has increased over the past five years. It is driven by the change of the lifestyle of today’s society who chose coffee shops as a place to do activities such as meeting, discussions, working on assigments, etc. The presence of the covid-19 pandemic since the beginning of 2020 also making an impact on various types of businesses including coffee shop. Work coffee indonesia is one of the coffee shops that exposed the impact of the covid-19 pandemic. Although being exposed by the impact of the pandemic, work coffee indonesia still able to survive by doing various promotional activities. Marketing communication becomes one of the tools to maintain the market of business. Therefore this research aims to find out about coffee shop marketing communication in facing the covid-19 pandemic with the work coffee indonesia case study. The method used in this research is qualitative with a descriptive-qualitative design with a research technique used is a case study. It is known in this research that the importance of marketing communication role in maintaining a business and expanding consumer market particularly while experiencing unforseen circumstances such as covid-19 pandemic.

Collaboration is a process of thinking in which the parties involved look at the different aspects of a problem and find solutions to these differences and their limited views on what can be done. Collaboration is defined as togetherness, cooperation, sharing of tasks, equality, and responsibility where the collaborating parties have the same goal, common perception, willingness to process, and provide mutual benefits. This research is motivated by the fact that the process, mechanism and benefits of collaboration between CV. Promindo Utama and its partners do not always go as desired. This condition can certainly hinder the development of the company and or correct the company to make improvements in collaboration patterns in partnerships. In general, this study aims to determine how the business collaboration patterns built by CV. Promindo Utama with its partners and know the factors that support and tend to hinder the collaboration. This research uses descriptive qualitative research. The data collection used was observation and interviews which were conducted for about 1 month. The results showed that in general the collaboration between CV. Promindo Utama and its partners have been running optimally even though there are still some obstacles. Besides the obstacles that exist, the collaboration pattern that occurs is able to run smoothly.

Kertasari Subdistrict is the area with the largest critical land in Bandung Regency. Critical land is due to changes in the use of forest land into the cultivation of annual crops and settlements. The objective to be achieved in this research is to describe the seasonal farming model, namely potatoes in the upstream Citarum watershed which are cultivated continuously. The research design used in this research is qualitative and the research technique used is case study. The farming model in Kertasari Subdistrict is still conventional farming, which uses agricultural tools and uses human and animal power. Koppotran has his own land and rental land accompanied by conservation techniques on sloping land. Potato plants are actually not environmentally friendly because they damage the environment such as erosion and for reforestation Kopottran is doing intercropping with coffee plants and cleaning the Citarum watershed. The community must increase their awareness of environmental sustainability by reforestation around the settlement and Citarum watershed.

Pesantren selama ini hanya diidentikkan dengan lembaga pencetak ulama atau pemikir agama. Pesantren pada saat ini telah bertransformasi menjadi salah satu lembaga penyedia sumber daya manusia (human resource) di segala bidang. Sektor pertanian merupakan lembaga yang mandapatkan manfaat perubahan tersebut melalui Pusat Pelatihan Perdesaan Swadaya (P4S) berbasis pesantren. P4S selama ini diidentikkan sebagai lembaga milik dan lahir dari keswadayaan petani, namun ternyata banyak masalah atau kendala yang dihadapi, diantaranya adalah ketergantungan terhadap bantuan pemerintah, keterbatasan jejaring kemitraan, bagaimana menjaga kontinuitas usaha, pemasaran produk, serta diversifikasi usaha. Penelitian ini bertujuan untuk mengetahui peran dan kinerja P4S berbasis pesantren. Analisis yang digunakan yaitu statistik deskriptif dengan jumlah responden sebanyak 140 orang anggota P4S. Hasil penelitian menunjukkan bahwa P4S berperan dalam kategori tinggi dan sedang, yang berarti P4S kurang berperan maksimal pada sebagian kegiatan. Sedangkan kinerja P4S dalam kategori sedang, hal ini menandakan bahwa P4S tidak berkinerja baik pada semua indikator.

Indonesia has the potential for extensive dry land (LK). These FIs are generally in critical status and are located in disadvantaged villages, most of which are managed by poor farmers who are unable to carry out conservation efforts, so that their conditions deteriorate. The pattern of agricultural development in accordance with the characteristics of FIs is integrated farming. Integrated farming has three main functions, namely improving welfare and encouraging economic growth, food security and maintaining environmental sustainability. The well-being of the farm family is the output of the resource management process and overcoming the problems faced by the farmer family. The study aims to determine the welfare of farmers who are UTPPT actors. Research method: survey of 250 farmers in Tasikmalaya Regency in a proportional random sampling manner. Data were analyzed by analysis of income structure and expenditure structure / consumption of farmer RT food, as well as the exchange rate of rural household income (NTPRP). The results of the study: the income of farmer households comes from the agricultural and non-agricultural sectors as well as from the income of family members. Revenues from the agricultural sector are obtained from polyculture farming (forestry, plantation, horticulture and food) and livestock business. The contribution of livestock business income is greater (37.99%) than polyculture farming (35.52%) and non-agricultural (26.49%) and family member income (7.91%). Income from UTPPT is the biggest contributor to farmer household income. A total of 71.46% of farmer families share the income from the agricultural sector> 80%. As many as 63.67% of farmers depend entirely on the agricultural sector. The share of food expenditure for farmer households is still quite high, 42.19% of farmer households spend between 60-80% and> 80% on food. NTPRP has a value of> 1, farmers experience a surplus which includes the category of prosperity.

Agricultural development since the last two decades has been mainstreamed to a more environmentally friendly perspective. Cisondari is a village known for applying environmentally friendly practices in their agriculture. In this globalization era, urbanization is inevitable, especially for rural youths. This situation has impacted agricultural workforce structure in the rural area, threatening its future agriculture. However, Cisondari shows an anomaly condition. Cisondari’s agricultural development is highly influenced by the active presence of rural youths. This study aims to identify the determinants of the rural youths’ participation in Cisondari’s agricultural development. The study applies quantitative methods through descriptive statistics analysis. Data were gathered by structured interviews to respondents selected by simple random sampling technique. The results show that the determinants of youths staying in the village are motivation, innovation, and environmental factors. The young farmers are involved in environmentally friendly agricultural practices in many phases ranged from planning, conducting, monitoring, to evaluation . Keywords: Eco-friendly Farming, Youth Participation, Farmers Regeneration

Pasar produk pertanian telah berubah secara signifikan, yang tadinya bersifat tradisional, sekarang sudah lebih modern dan bersifat global. Demikian juga dengan petaninya, yang tadinya digambarkan petani Indonesia adalah sudah pada tua dan jenuh, sepertinya tidak sepenuhnya benar. Terdapat proses regenerasi, ada kecenderungan bahwa petani muda yang terlibat di agribisnis sudah mulai meningkat kuantitasnya. Tujuan penelitian ini adalah untuk mengetahui : 1. Karakteristik Petani Muda pelaku agribisnis, 2. Perilaku beragribisnis petani muda, 3. Faktor-faktor yang mendorong mereka untuk terjun di bidang agribisnis. Metode penelitian yang dilakukan adalah survey yang diperkaya dengan FGD. Ukuran sampel sebanyak 280 orang. Berasal dari 3 lokasi terpilih di Jawa Barat. Analisis data yang digunakan adalah statistic deskriptif, cross-tabulasi dan korelasi. Hasil penelitian menunjukan bahwa : 1). Petani muda pelaku agribisnis umumnya berpendidikan lebih tinggi, dan berpengalaman tidak hanya di bidang pertanian tapi juga bidang non-pertanian. 2). Perilaku agribisnis petani muda, walaupun masih memiliki kelemahan pada sisi kualitas dan belum berdaya saing, mereka umumnya sudah melaksanakan agribisnis yang lebih modern. 3). Terdapat beberapa factor utama yang mendorong para petani muda untuk terlibat di bidang agribisnis, diantaranya faktor lembaga penyuluhan, perusahaan agribisnis, komunitas dan dukungan keluarga. Kata kunci : petani muda, pasar global, perilaku agribisnis