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The article discusses how British museums, in an effort to raise money, are making their collections available abroad, and how they are dealing with the accompanying ethical issues. Topics include whether or not museum professionals should ask foreign institutions to conform to a western idea of free speech, how they should address human rights abuses, and how to tailor western exhibitions for local audiences.

The author offers observation on the Confidence, Choice, Connections programme of the Women Leaders in Museums Network (WLMN), established by Virginia Tandy and Diane Lees with a grant from the Cultural Leadership Programme aimed to support women in senior roles in museums. Topics discussed include result of a 2012 survey of 50 museums on gender status quo of the sector, and benefits of joining WLMN.

The author discusses the influence of social media websites such as Facebook and YouTube on the business models of museums, and questions the viability of the partnership. Internet managers, she says, are not accustomed to operating by strategic plan. She questions performance indicators such as annual unique visitor figures as applied to online visitors. She wonders how to translate virtual visits into institutional change.

The author reflects on the topic of minorities as members of museum boards of trustees. She comments on the process of applying for a position on a board and discusses the responsibilities of the job. She also examines the policies of the Museums, Libraries and Archives Council (MLA) on workforce diversity.

The article presents the authors reflections on minority representation in art galleries and museums in Great Britain. The practice of hiring minority artists to create art works is highlighted, particularly in regards to historical celebrations such as the anniversary of the slave trade abolition. The author contrasts this with under-represented minorities in the actual workforce in the museums.

The article focuses on the Cultural Diplomacy pamphlet from Demos which discussed international relations and culture. The article looks at Demos' view on the importance of museums, galleries and libraries to a nation. Particular attention is paid to culture and Great Britain's international role. Comments from Jack Lohman, the director of the Museum of London, England, and Jonathan Williams, an international policy adviser at the British Museum, are included.