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In July 2011, the University of Tennessee Board of Trustees approved a new strategic plan called VolVision for the University of Tennessee, Knoxville (UTK) campus. VolVision provides the road map for UTK to become a Top 25 university. For more than a year before the board approved the plan, faculty and administrative leaders led focus groups and other meetings seeking input from faculty, staff, and students on the university's mission, vision, values, and priorities. The collaborative strategic planning approach contributed to the buy-in by a diverse group of constituents and provided a big picture perspective of "issues, problems, or opportunities" across campus (Sanaghan, 2009, p. 4). Task forces developed action profiles around five priorities: undergraduate education, graduate education, faculty and staff, research, and infrastructure. The focus of this chapter is on undergraduate education. Both authors served on the task force that developed twenty-four action profiles related to undergraduate education. The task force organized profiles into four areas: maintain student quality, support transition into the first year, support graduation, and enhance efficiency and effectiveness. (Contains 4 tables and 1 figure.)