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The article presents the author's views on the television advertising market. It is stated that market takes on another dimension at Christmas and the advertising is a huge part of that. Suggestions are offered on creating formats for advertising campaigns including formats, industry standard metrics, and adding layers to video.

The article presents the views offered by Jamie West, the director of Sky AdSmart and commercial, at the Future TV advertising forum in London, England. West said that Sky's advertising product AdSmart will not cannibalise the existing TV advertising but provide a powerful new route to market for advertisers.

The article reports that television programs have been watched by 76 percent of people due to positive feedback from Twitter.

The article reports that positive feedback from Twitter has resulted in 76 percent of people watching television programs.

The article reports that according to Google's head of mobile and social, EMEA, Ian Carrington, Internet searching on mobile communication devices will overtake desktop Internet searching in the next few years. Carrington cited Debenhmans as a retailer that has seen significant sales increases following its mobile site development, seeing conversion rates double after building its first mobile site.

The article reports on the launch of an online subscription platform by the Labs programme of BBC Worldwide Ltd. which have been designed specifically for students in Great Britain. The negotiations between BBC Worldwide and Flooved about potential integration opportunities are highlighted. According to BBC Worldwide co-founder Hamish Brocklebank, the platform aims to help universities and professors in keeping pace with the trends concerning the use of digital devices among college students.

The article reports on the deal between virtual world start-up for kids MiniMonos and children's publisher Egmont UK Ltd in Great Britain. It notes that the virtual world start-up is working with Egmont to produce content for the publisher's products which include the Toxic magazine. Melissa Clark-Reynolds, founder and chief executive officer (CEO) of MiniMonos, believes that the brands produced by Egmont are suitable to the start-ups ethical brand goals.

The article reports on the growth of publisher Vice Media Inc.'s global referral traffic through the aid of social networks. It is inferred that over half of the company's global referral traffic comes from social networks Twitter and Facebook, instead of search engines. Moreover, the company has also revealed a 75% surge since it relaunched its mobile-optimised site in July 2012.

The article reports on the plan of BBC Worldwide Ltd. to assess the monetary contribution of social media to business. It notes mobile as one of the biggest opportunities open for digital start-ups. Executive Karla Geci points out Facebook Inc.'s commitment in developing sophisticated mobile tool kits for developers who want to incorporate their mobile propositions with the network. It reveals the plan of Google Inc. to integrate its Google+ with the other products for unification.

The article reports on the launch of the personalised targeted advertising service InStream by commercial radio network Absolute Radio to third-party mobile applications including Radioplayer in Great Britain. It is inferred that the move will enable users to receive fewer and personally targeted ads on Radioplayer. The launch is expected to result in a commercial revenue share model.

The article reports on the launch of the personalised targeted advertising service InStream by commercial radio network Absolute Radio to third-party mobile applications including Radioplayer in Great Britain. It is inferred that the move will enable users to receive fewer and personally targeted ads on Radioplayer. The launch is expected to result in a commercial revenue share model.

The article reports that a series of data-driven advertising targeting packages will be launched by Channel 4 in 2013 as part of the company's continued strategy to deliver more value to registered users and advertisers.

The article offers brief information on Virgin TV Anywhere, a cloud-based entertainment service from Virgin Media Inc., letting subscribers access live and on-demand TV and film content via online and mobile devices.

An interview with Rakuten Inc. marketing director Adam Stewart is presented. He explains the launch of an online marketplace for Play.com in Great Britain and other businesses. He stresses that their business model focuses on empowering the merchants to develop customer relationships. He stresses the commitment of the company to produce more product and content discovery for consumers.

The article reports on the move of the publisher Guardian News & Media Ltd. to tie up with music video platform Muzu to explore third-party video syndication as part of its digital-first strategy. The move will provide Guardian access to Muzu's 100,000-catalague of official music videos to incorporate into its music-dedicated pages. Dipesh Morjaria, the publisher's business director of multimedia, streses the goal of the publisher to covert editorial interest into commerical value.

The article reports on the launch of the Thinkbox Ltd.'s first free iPad application aimed at the advertising industry in Great Britain. The free application was designed as a resource for advisers, creative agencies and media planners and buyers. The company aims to provide a content-rich table experience and to ensure it continues educating people about the market opportunities.

The article reports on the launch of the EE brand of fourth generation (4G) network by mobile operator Everything Everywhere Ltd. (EE) in Great Britain. It is inferred that the service will be offering mobile services up to four times faster than the third generation (3G) network. Issues addressed by EE chief executive officer (CEO) Olaf Swantee are highlighted.

The article reports on the plan of charitable organization Action for Children to create a personalized web experience aimed at boosting data-driven techniques in the U.S. According to Action for Children digital communications officer Darren Robertson, the misconceptions about the deployment costs are barriers that prevented charitable institutions from embracing it. Moreover, it also developed mobile-optimized platforms to furnish curated content from its primary to the fundraising site.

The article offers brief information on the micropayment-based television (TV) catch-up player from ITV.

The article reports on the team-up of Channel 4 and social television analytics firm SecondSync to track social media activity around its shows. It states that the broadcaster will monitor social media conversations with the view of exploring the associations with its BARB audience ratings. It also highlights the plan of Kellogg's to launch second-screen television campaign on Channel 4 to promote Krave brand.

The article reports on the launch of ITV PLC's synchronized, dual-screen ad format. It states that Rimmel London is planning to use ITV's synchronized dual screen ad format. It notes that the ad format, called Ad Sync will operate on smartphone and tablet iOS applications, developed by FremantleMedia UK Interactive with the linear broadcast advertisement during "The X Factor." It notes that the format was launched by ITV's managing director of online and commercial Fru Hazlitt.

The article reports on the launch of the video content to the network Guardian Select of Guardian News & Media Ltd. in Great Britain. It is inferred that the access to video content would facilitate an increase in digital revenue streams. A brief overview on the Guardian Select which comprises of 150 blogging and publishing network is provided.

The article reports that BBC Worldwide is to launch its first Ultraviolet-enabled DVD and Blu-Rays for Doctor Who and Top Gear in Great Britain. The commercial arm of the BBC will issue Ultraviolet-enabled versions of a selection of content, including "Doctor Who Series 7: Part 1," a new Top Gear commission, and "Attenborough: 60 Years in the Wild," the forthcoming retrospective on Sir David Attenborough's 60 years in natural history broadcasting.

The article reports that YouTube has added 60 more television channels in its content of 100 channels. As mentioned, these channels includes BBC Worldwide Americas Inc., Fremantlemedia and All3Media. It states that the content will include various categories including food, health and comedy. It mentions that YouTube will also include two channels related to nature and topical science.

The article offers brief information on the comedy show "YappFactor" on Zeebox application from Zeebox.

An interview with Orabrush Inc. chief marketing officer Jeffrey Harmon is presented. He shares the experiences of the company being the first brands to trial the equivalent for Google Inc.'s AdWords web resource for YouTube's suite of online video formats Trueview. He details the reasons why the format will help boost the online video market. Harmon also mentions the things he learned about their television (TV)-style campaigns since running on AdWords for video.

The article reports on the digital sponsorship launched by Match.com LLC with ITV PLC for the dating show "Girlfri3nds" in Great Britain. It is inferred that the internet traffic on the dating website increased by 15 percent during the first episode of "Girlfri3nds." According to Match.com relationships and marketing director Katie Sheppard, the show provided the company with opportunities beyond traditional television (TV) sponsorship.

The author discusses aspects of investing in dual screen television (TV) formats to drive mobile site growth. She contends that mobile usages has become main stream from a customer point of view, but consumer mobile search experiences are not always as they should be. She argues that establishing a single, standardized mobile advertising format would help drive the area. She suggests determining what the future of mobile advertising is and what experiences people expect.

The article focuses on the move of MTV Networks to release District MTV, a multiplatform brand dedicated to fashion and lifestyle content. The move indicates the overarching content expansion drive of the media owner which will see it launched at least two other verticals in 2013. It profiles Philip O'Ferrall, senior vice-president of digital at Viacom International Media Networks.

An interview with Aleks Habdank, Virgin Media Inc.'s digital entertainment product director, is presented. He discusses the significance of cultivating more in-depth relations with movie studios. He also discusses the firm's plans on the digital locker initiative Ultraviolet. He highlights the launch of the firm's cinema movie trailers application.

The article focuses on a study conducted by Marin Software Inc. which reveals that Facebook plays vital part in multi-click conversion path. Online fashion accessory retailer Stylistpick has been working with Marin Software in measuring the role Facebook advertisements play in conversions and in monitoring and their influence on other channels. Stylistpick's senior online marketing manager Cormac Doyle expressed that the advertisement led to increase in traffic and conversion.

The article reports on the challenges faced by Netflix Inc. regarding video on demand (VOD) service in Great Britain. It mentions the impact of Virgin Media Inc.'s improvement of its movie VOD offering on its business. It notes that analysts anticipated its experience of difficult rise on gaining premium rights content at the time of its launch in the country.

The article evaluates the Ad Explore interactive video advertising program from ITV PLC.

The article reports that according to Harry Davies, head of solutions of YouTube, interactive video ad formats help drive up content creativity. According to Davies, skippable video ad formats can help advertisers ensure their videos become more sharable. He pointed to a campaign for Euclideon as an example, in which the brand used the skippable ad format In-stream, and subverted it, aligning its message with the skipable nature of the advertisements.

The article reports that Channel 4 want to maximise commerical returns via data-driven insight. About half of Channel 4's viewers watch more of its programmes since registering. Channel 4's data strategy centres on rewarding viewers who register and provide more data, with premieres and other exclusive content.

The article repotrs that Microsoft Advertising has rebranded its adCenter platform to Bing Ads and officially introduced Yahoo Bing Network, formerly known as the Search Alliance. Microsoft has also introduced new features to Bing Ads, including a beta feature called Import Campaign, which lets advertisers import their search campaigns from Google Ad Words into Bing Ads.

The article focuses on qualitative research project by Amaze conducted to map children's behaviors towards various digital technologies. The research showed that mobile phones are the most treasured device to date. Amaze's chief strategy officer Rick Curtis says that the context with which the younger generations interact with their mobile devices should be understood by the brands.

The article offers information on the launch of multiplatform drive for direct-to-consumer football brand Goal.com by the company Perform in Great Britain. It is mentioned that the website of Goal.com will broadcast FIFA World Cup 2014 Qualifier matches, to be held in Ireland, and would be available on pay-per-view basis. Also, Perform is planning to add Internet advertising to the broadcast. Additionally presented are comments of Ben Warn, executive at Perform.

The article offers information on the business plans of Rakuten Inc. to increase its search revenue by effectively using the generic search terms over the Internet in Great Britain. According to a report by the company Qubit, the generic search terms are being undervalued by 15 percent by various brands. Also, Rakuten is planning to acquire retargeting company Mediaforge.

The article reports that retailer Tesco PLC is planning to implement its newly acquired digital entertainment assets with the rest of the business to provide a more personalized customer experience through the creation of single log-ins. Head of digital entertainment Michael Comish mentions the benefits for customers having a single log-in and coordinated communication. It is noted that digital entertainment portfolio is also being ramped up by its rival Sainsbury's.

The article informs that British Broadcasting Corp. (BBC) has introduced free mobile downloads for the iPlayer, which would a first for the broadcaster and states that 30 million requests came via mobile or tablet devices.

The article offers information on Asda Stores Ltd.'s content marketing. It states that Asda has appointed Great Britain's content agency Search News Media Co. to manage and broaden its content output for its financial services on Asda Money. The agency would determine what topics and issues its customers are most interested in, by monitoring Asda's panel Mumdex, and its Baby and Toddler Club forum. Then it would develop further in-depth surveys.

The article offers information on the efforts of several supermarket chains to bridge gap between video-on-demand (VOD) services. It states the Sainsbury's Supermarkets Ltd.'s deployment of Digital Entertainment Content Ecosystem's (DECE) digital locker initative Ultraviolet, which is being developed. It mentions that Tesco PLC moved first in this space, with its acquisition of movie and television (TV) streaming service Blinkbox in 2011.

The article reports that Sainsbury's Supermarkets Ltd. aims to deploy digital locker initative Ultraviolet. It states that the company has set its sights on the Digital Entertainment Content Ecosystem's (DECE) cloud-based Ultraviolet project in development in the U.S. Its plans for bolstering its digital entertainmnet service has resulted in a tie-up with Rovi Corp., which will power its forthcoming video-on-demand (VOD) service.

The article discusses that search engine optimisation (SEO) agencies and public relation (PR) firms should stop battling over who owns the space and should pool skills to bolster digital services. It also mentions that SEO agency Bronco is collaborating with PR firm 10 Yetis to provide more fully-rounded digital service to clients.

The article reports that search engine optimisation (SEO) agency Bronco is collaborating with public relation (PR) firm 10 Yetis to provide a wider digital service across design, web development, SEO, PR, video production, ad buying & creation, social media and affiliate solutions. According to 10 Yetis head and co-founder Andy Barr, online and digital PR should now be considered as traditional PR.

The article reports that search engine optimisation (SEO) agency Bronco is collaborating with public relation (PR) firm 10 Yetis to provide a wider digital service across design, web development, SEO, PR, video production, ad buying & creation, social media and affiliate solutions. According to 10 Yetis head and co-founder Andy Barr, online and digital PR should now be considered as traditional PR.

The article presents the author's comments on Sainsbury's Supermarkets Ltd.'s plans to launch a video-on-demand (VOD) service. According to the author, Sainsbury's will enter a market that is already saturated with VOD services from all other major broadcasters, such as Lovefilm and Netflix Inc. The author says that many retailers are now entering the field of digital entertainment, and Tesco PLC and Amazon have also entered the space.

The article presents the authors' comments on Interactive Media in Retail Group's (IMRG) forecast that one-in-five online sales would be closed on a mobile device by the end of the year 2012 in Great Britain. The authors say that due to the increasing popularity of iPads and Google Nexus Tablet computers, online sales are also expected to increase in 2013. The authors say that traditional publishers are also getting ready to convert their online properties into digital showrooms.

The article offers information on the plans of the company Absolute Radio to make its services, presented at its website, available for the registered users only in Great Britain. It is mentioned that the user data related to age, gender and location in asked at the website to gain complete free access. Also, the website features interactive content like advertisements and payalong services.