1. Apple's Next Test: Get Developers to Write Programs for Intel Chips.
- Author
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Markoff, John and Flynn, Laurie J.
- Subjects
- *
BUSINESS partnerships , *MICROPROCESSORS , *JOINT ventures , *CHIEF executive officers , *APPLE computers , *COMPUTER industry , *BUSINESS enterprises , *PERSONAL computers , *INTEGRATED circuits , *ELECTRONIC industries , *HIGH technology industries , *MICROTECHNOLOGY , *HIGH performance processors - Abstract
Discusses the implications of Apple Computer's decision to shift the Macintosh microprocessor business to longtime rival Intel, after more than a decade with IBM. Comments of Appel's chief, Steven P. Jobs and Paul S. Otellini, head of Intel; Outlook for the changeover; Challenges, including persuading Apple customers to continue to buy Mac computers based on IBM's PowerPC chip while waiting for the Intel versions to arrive; How the Intel-Apple partnership could affect the balance in the industry; Views of skeptics.
- Published
- 2005