1. (Buy Me).
- Author
-
Rutenberg, Jim
- Subjects
- *
ADVERTISING ethics , *COMMUNICATION in marketing , *MARKETING , *PUBLICITY , *CONSUMER protection , *METHODOLOGY - Abstract
Comments on the undercover marketing of consumer goods by unnamed companies. An advertising method which uses networking to reach people between the ages of 12 and 34; Use of operatives, who are paid to subtly promote and target products; The questioning of undercover tactics by consumer advocates, who say they are inherently deceptive.
- Published
- 2001