This article focuses on the 8th Annual Conference of the journal "Nursing Economic$" on the theme "Identifying the Real Bottom Line," held during October 31, 1991-November 2, 1991 in Washington D.C. Sharon Flynn Hollander, a registered nurse, received the first Nursing Economic$ Excellence Award from the journal's editor Connie R. Curran and publisher Anthony J. Jannetti. Curran, who was also the conference chairperson, presented the subject "Executive Issues in the 90s: The Real Bottom Line." Mary Ann Moore, editorial board member of the journal, discussed ambulatory nursing economics issues and strategies.