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The article suggests ideas on optimizing a library Web site for social media. It asserts that since Internet culture is social, social media then is shaping the reputation of libraries and ultimately the use of their services online. A good place to start optimizing a site is for libraries to learn about new social media tools so they can begin to understand how consumers create and share content. Libraries should think about ways how they can be helpful to consumers who generate media. They are suggested to develop a social media strategy. The article also presents an overview of some of the social media tools that should be considered by libraries. They include Weblogs, community sites, ratings and reviews, podcastings and moblogs.

The article offers information on podcasts, a technology which offers library patrons up-to-date business news and think pieces, in audio format. Podcasts' increasing popularity is partly due to their ability to bring recent issues to listeners and their portability. Podcasts also allow people to interact with a community of experts and enthusiasts, through their accompanying Web sites and blogs, which are dynamic and encourage interaction, commentary and knowledge sharing. Podcasts can be acquired in several ways. The first is to go directly to the podcast's Web page or blog site and download the file. A much easier way is to use aggregator or podcatcher software. In terms of evaluating a business podcast before purchasing, it should be done in a manner similar to books and Web sites.