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Wearable technology (WT) use in organizations is accelerating despite ethical concerns about personal privacy, data security, and stress from increased surveillance. Technology media, a key producer of meanings about WT, gives some attention to these issues but they also routinely promote WT as if they are a panacea for employee wellness. We critically analyze 150 media articles to understand how they justify the adoption of WT into organizational life. We contribute by extending previous work on surveillance technology to show how and why WT media discourses use neo-liberal justifications to justify WT implementation. We explore implications including competing health and wellness discourses and make suggestions for further research.