Search

Greenwashing, or the practice of misrepresenting or over representing the environmental benefits of a product or practice, is common in consumer marketing. The term was coined in 1986 by Jay [...]

The article focuses on the controversy over greenwashing of coatings and its impact on the industry. Topics discussed include greenwashing refers to misrepresenting the environmental advantages of a product or habit, a standard rule for assessing environmental effects of coatings applies on 10 percent for formulation, 40 percent for downstream usage, and 50 percent for raw material production, and sustainable raw material sourcing methods like book and claim, and mass balance.