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Showing total 13 results
13 results

1. El liderazgo en relaciones públicas y gestión de comunicación. Análisis cuantitativo de los factores de liderazgo en el sector en España.

Author

Navarro, Cristina, de los Angeles Moreno, María, and Humanes, María Luisa

Subjects
PUBLIC relations, LEADERSHIP, ATTITUDES of leaders, ORGANIZATIONAL communication, TRANSFORMATIONAL leadership, PUBLIC relations personnel, MANAGEMENT
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2014
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2. La credibilidad de los contenidos informativos en Internet para los 'nativos digitales': estudio de caso.

Author

García-Avilés, José Alberto, Navarro-Maillo, Fátima, and Arias-Robles, Félix

Subjects
ONLINE journalism, DIGITAL natives, CREDIBILITY of the press, INTERNET use studies, YOUTH, ONLINE social networks, INTERNET, ATTITUDE (Psychology)
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2014
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3. Propuesta metodológica para el análisis de la ficción televisiva 2.0.

Author

Ruiz-Muñoz, María Jesús, Hernández-García, Paula, and Simelio-Solà, Núria

Subjects
TELEVISION series, STREAMING video & television, TELEVISION broadcasting, WEB 2.0, TECHNOLOGY convergence, MARKETING
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2013

4. Gobierno corporativo y comunicación empresarial. ¿Qué papel cumplen los directores de comunicación en España?

Author

Gutiérrez-García, Elena

Subjects
MANAGEMENT, EXECUTIVES, COMMUNICATION, CORPORATE governance
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2010

5. Política y discurso. Un modelo de análisis cualitativo.

Author

García, Pablo Rey and Nieto, Pedro Rivas

Subjects
QUALITATIVE research, RESEARCH, SPANISH politics & government, SPANISH history
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2007

6. Brechas y oportunidades de género en la dirección de la comunicación en España.

Author

Moreno Fernández, Ángeles, Fuentes-Lara, Cristina, and Khalil Tolosa, Nadia

Subjects
SENIOR leadership teams, INCOME inequality, INDUSTRIAL management, WOMEN executives, SEX discrimination, WAGES, WOMEN chief executive officers, GENDER wage gap
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022
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7. Análisis de los bulos sobre covid-19 desmentidos por Maldita y Colombiacheck: efectos de la infodemia sobre el comportamiento de la sociedad.

Author

Herrero-Diz, Paula and Pérez-Escolar, Marta

Subjects
DISINFORMATION, COVID-19 pandemic, HOAXES, FRAUD, FRAMES (Social sciences), ALARMS
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022
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8. Efectos del confinamiento y la pandemia en los anuncios emitidos en las dos principales cadenas de televisión privadas en España.

Author

Blanco-Herrero, David, Arcila-Calderón, Carlos, and Gallardo-Camacho, Jorge

Subjects
CONSUMPTION (Economics), TELEVISION advertising, STAY-at-home orders, TELEVISION commercials, ADVERTISING
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2022
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9. Impacto de la investigación y de los investigadores en comunicación en Latinoamérica: el índice háe las revistas científicas.

Author

Marín-Gutiérrez, Isidro, Túñez-López, Miguel, and Valarezo-González, Karina

Subjects
H-index (Citation analysis), COMMUNICATION periodicals, IMPACT factor (Citation analysis), RESEARCH personnel, SCHOLARLY publishing, EVALUATION
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2014
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10. La investigación en Comunicación ante una encrucijada: de la teoría de los campos a la diseminación y diversidad gnoseológica. Estudio inicial comparado entre España, Brasil y Chile.

Author

de San Eugenio Vela, Jordi and Silva Echeto, Víctor

Subjects
COMMUNICATIONS research -- Methodology, COMPARATIVE studies, RESEARCH
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2014
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11. La interacción de los usuarios en los perfiles de Facebook de la prensa española.

Author

Merino-Bobillo, María, Lloves-Sobrado, Beatriz, and Pérez-Guerrero, Ana María

Subjects
NEWSPAPERS, SOCIAL interaction, ONLINE social networks, ONLINE journalism, ONLINE comments
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2013

12. La autorregulación extrínseca en la empresa periodística. La experiencia del Grupo 16.

Author

Maciá-Barber, Carlos

Subjects
JOURNALISM, PRESS, DUTY, OMBUDSPERSONS
Abstract

Copyright of Palabra Clave is the property of Universidad de la Sabana and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2009