Consumers exert considerable time, energy, and financial resources toward achieving weight and body shape goals. However, weight management behaviors often become maladaptive (i.e., more harmful than helpful) and lead to increased chances for negative mental and physical results. An online panel (n = 412; M age = 45.49; SD age = 16.64; 61.4% female) was surveyed to assess how implicit mindset moderates the relationship between perfectionistic concern (self-criticism when the self is perceived to fall short of valued standards), perfectionistic striving (insistence on pursuing and achieving excessively high performance standards), and maladaptive weight management behaviors. This pre-registered study demonstrates that consumers high on perfectionistic concern who also hold a more growth implicit mindset engage in more maladaptive behavior; consumers who hold a more fixed implicit mindset engage in less maladaptive behavior regardless of their perfectionism. Importantly, our results indicate that high perfectionistic striving acts as an amplifier, enhancing implicit mindset's moderation of the relationship between perfectionistic concern and maladaptive behavior. We further demonstrate that this effect is most pronounced for maladaptive weight management behaviors which require greater persistence, such as cognitive restraint, excessive exercise, and muscle building. Implications for research and practice are discussed. [ABSTRACT FROM AUTHOR]