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Recently there has been a spate of interest in Max Scheler's social phenomenology (Schloßberger, 2016; Szanto & Moran, 2016; Cusinato, 2018). In this paper I aim to show that his philosophical contribution on Europe and Europeanism has its focal point on the concepts of rebuilding (Wiederaufbau) and rebirth (Wiedergeburt). My idea is that, for Scheler, the essential condition of any attitude towards socio-cultural change (Umkehr) have its center in the idea of the formation and the development of the personal singularity (Personbildung) (Scheler, 2009a; Scheler, 2010a; Scheler, 2013). And this means the growth and the expression, in a solidaristic perspective, of one's own ethical singularity (An-sich-Gutes für mich) and of one's own vocations. The idea of solidarity declined in terms of Bildung is therefore strictly interdependent on the testimony coming from Otherness-exemplar (Vorbild) (Scheler, 2009f). [ABSTRACT FROM AUTHOR]