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In previous studies about heterogeneous investment, many researchers only focus on the monodirectional effect of reputation, but ignore the reversed influence about the heterogeneity of reputation fluctuation driven by investment. Given this, considering the interplay between reputation and heterogeneous investment, we explore the evolution of cooperation in public goods game. In detail, each player's reputation situations in different groups determine its differentiated investment amounts, and in turn, the heterogeneity of reputation fluctuation is dependent on how much it invests into each group. Furthermore, we introduce two parameters, α and β , to characterize the effect degree of investment on heterogeneous reputation fluctuation and the one of reputation on heterogeneous investment, respectively. The simulation results suggest that cooperation can be boosted to some extent, especially for the larger α and β , as they magnify the interplay of reputation and heterogeneous investment. • We introduce the interplay between reputation and heterogeneous investment in the public goods game. • Reputation effects unequal investment and heterogeneous reputation fluctuation is effected by investment in turn. • We introduce parameter α to characterize the effect degree of investment on heterogeneous reputation fluctuation. • Parameter β is presented to denote the effect degree of reputation on heterogeneous investment. • Our new model can boost cooperation significantly, especially for the larger α and β. [ABSTRACT FROM AUTHOR]

• A reputation-based strategy persistence mechanism in evolutionary game is proposed. • Our mechanism illuminates that the scale of reputation fluctuation totally depends on the persistence of last strategy. • A parameter, α , illustrating the impact of strategy persistence on reputation variation, is introduced. • Cooperation can be promoted effectively by our new mechanism. Understanding the emergence and maintenance of cooperation in social dilemma has received a lot of attention. In previous research, many scholars found that the reputation mechanism can promote cooperation, and the variation of reputation is consistent. However, in reality, according to both one's current action and past experiences, every individual's impression from others is modified to varying extent everyday. In other words, the length of duration of the same performance influences the diverse scale of their own reputation fluctuation. Therefore, a reputation-based strategy persistence mechanism, in which the increment of current reputation is determined by the persistence of last strategy, is proposed. Moreover, we introduce a parameter α to illustrate the impact of strategy persistence on reputation variation. The results of simulation show that the new mechanism paves the way for cooperation in evolutionary game, and the smaller α is, the better the mechanism performs. [ABSTRACT FROM AUTHOR]