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It was feared that the digital divide would deny citizens in developing countries opportunities for increased participation in politics through internet-enabled communication technologies. However, the divide has been bridged by citizens through the appropriation of Western technologies like internet access through mobile phones and cyber cafes. In fact, the difference between North and South in the use of the internet to participate in politics is quickly becoming unnoticeable, especially regarding the use of social media. This paper describes the unforeseen impact of the rapid adoption of social media in Africa, a continent that has been lethargic to other Western technological advances. The paper uses Anderson's (1991/1983) theory of imagined community and Billig's (1995) banal nationalism thesis to describe the role of social media groups in building banal nationalism, a process that unobtrusively legitimises the otherwise artificial nation-state. Through analysis of the activities of social media groups, the paper describes how, besides enabling the formation of social groups, social media has created a new sense of consciousness and deep attachment to the concept of a nation-state in Kenya. [ABSTRACT FROM AUTHOR]