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This article is based on a doctoral thesis entitled Erich Fromm’s socialist humanism. Cuius regio eius religio. It shows how Willi Münzenberg pushed the intellectuals into the communist ideology, as it was never done before. It was motivated by the search of an Utopia that aiming to overcome the old values will allow to get the control over them..The Soviet Union manipulated the sense of solidarity, peace and a solid opposition to war and fascism in order to incorporate supporters and collaborators into its political aims.

The central paradigm of the Cold War was a battle of ideas, not a military, economic or political battle. This article analyses the contribution of intellectuals and artists to the propaganda war during the 20th century. It is argued that culture proved to be a very effective weapon back then. Left-wing intellectuals who were contrary to the Soviet Union project forged a novel no-communist thinking that, being supported by the US intelligent services, succeeded in the creation of a new Worldwide cultural paradigm in the context of the Cultural Cold War.