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This article addresses the ongoing impact of Canadian Content Regulations as applied to commercial radio. While commercial broadcasters have repeatedly called for a relaxation of the regulations in response to the changing music industry, particularly the increased impact of the Internet, it is possible to demonstrate that the regulations have had a positive impact on Canadian listening habits. An examination of the 'national' charts provided by Last.fm, a webs ite that tracks users' listening habits, shows that Canadian users listen to Canadian tracks in excess of the amounts currently regulated for radio. Commercial broadcasters' claims that the regulations prevent them from competing fairly with new technology thus run counter to such evidence. As official charts, and hence commercial playlists are still reliant on older modes of tracking music, via in-store purchases, an incomplete picture of the current state of the industry exists, and it is this picture that seems to shape the claims made by the commercial industry. Additionally, this paper explores the rise of a successful Canadian 'scene', spearheaded by bands such as Arcade Fire and Broken Social Scene, that demonstrates the impact of policy in creating a national music culture that is confident enough to no longer have to be explicitly Canadian, either sonically or lyrically. Cancon regulations would appear to have aided in situating Canadian acts comfortably within a wider music culture within Canada. [ABSTRACT FROM AUTHOR]

Examines the impact of corporate sponsorship in the promotion of the music industry in Canada. Contributions of the Great Canadian Party in the transformation of the live music industry; Commercial use of popular music; Competition in concert promotion among breweries; Representation of national identity by corporate promoters; Social implications of corporate sponsorship.