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Economic opening and the dearth of federal-sponsored sectoral industrial policies pose a novel challenge for subnational governments at the dawn of the new century. This paper will argue that rather than the Mexican state entirely abandoning industrial policy, what really happened was that developmentalist functions were transferred to or appropriated by the subnational level. To do so, two states in the Mexican Republic whose sectoral industrial policies sharply contrast with the federal government-level backpedaling were examined. The literature of "new developmentalism" will serve as the backdrop to this new subnational role in Mexico, marking a divergence from the neoliberal paradigm at the federal level. [ABSTRACT FROM AUTHOR]