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The analysis of the literature shows that cooperation, in particular the maintenance long-term, enhanced and stable relations between education and business is very difficult. Supported by scientific research, source literature presents a beneficial effect of the transfer of knowledge on the improvement of innovation, competitiveness and organizational conditions in enterprises, public institutions as well as other organizations. The activities developed in the educational-andeconomic network analyzed herein include e.g. engaging in particular medium-sized and big enterprises in the exchange and updating of knowledge about competencies on the labour market which are necessary on job positions at which graduates of technical schools are employed. The main objective of the paper is to develop a process of cooperation between education and business institutions, in particular with respect to strengthening relations in an education-and-business network in which the activity can improve knowledge sharing. An indirect objective in its development is the analysis of the effectiveness of the application of tools stimulating companies to cooperate and exchange knowledge within the network. The studied were based on data from 2017-2020 collected from a sample of 352 companies. The analysis was also carried out in the context of the frequency of e-mail and telephone contacts as well as direct contacts understood as individual meetings most often held at a given employer's facility. Kaiser-Mayer-Olkin criterion and Bartlett sphericity test were used for analysis of relationships between individual variables. Factor analysis (KMO and Cattell's criterion) and Pearson's correlation were used to study the effectiveness of the application of tools supporting the companies' activity in the network. The analyses show that the biggest impact on forming relations is linked to participation in discussion panels. It is worth pointing out that the activity is organized for the purposes of exchanging knowledge and experience of experts who usually represent mediumsized and big employers, especially in the area of HR. As a result of the studies, a process path was proposed for the purposes of establishing, developing and maintaining long-term relations with big and medium-sized enterprises in the network of entities cooperating in the field of education and business. [ABSTRACT FROM AUTHOR]

In recent years banks are operating in an increasingly competitive market environment. The changing economic environment has significant impact on banks' strategy. The expansion of banking sector, stronger competition, changes in customer needs and habits, and the emergence of new information technology accelerated the shift towards knowledge-based or innovation-driven activities. In the response to unstable market environment commercial banks in Poland have shown a renewed interest in marketing their product/services to their customer effectively. They focus on relationship marketing and developing long-term relations leading to customers' loyalty. Knowledge embodied in intangible assets is becoming crucial for that activity and in large extend influences banks' competitiveness and growth. The importance of intangible assets has increased in developing and maintaining competitive advantage, value creation and competitiveness. The purpose of this paper is to examine the role of banks' intangible assets in the developing positive relationships with young customers. The results show to what extent banks' services correspond with their needs and which intangibles are crucial for them. [ABSTRACT FROM AUTHOR]