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The purpose of this study was to examine the effects of color on eye movements while viewing a restaurant menu. Heat maps suggest that participants tended to view the middle and upper-left parts of the menu the most, regardless of color upon first exposure. Gaze plots showing the order of fixations indicated that color may have impacted initial eye movements in the first 10 seconds. Participants tended to view the center of the menu first in the color condition and the top left portion of the menu first in the non-color version. These results may be useful when designing restaurant menus and understanding the role color may have when attracting users’ gaze.

Immersive simulation technology has transformed the training and learning environment. Virtual reality (VR) and augmented reality (AR) devices have been adopted by medical professionals, military forces, and marketing firms. Aviation training facilities are also integrating VR and AR technology into a variety of training. To ensure students begin training on equal footing, an engaging, guided tutorial for the virtual environment (VE) was created. A usability study was conducted to evaluate the tutorial’s learnability, effectiveness, and satisfaction for two user groups varying in VR experience. Results show users found the tutorial enjoyable with high usability and playability. Novice users reported the tutorial as more mentally effortful than expert users and were less comfortable with self-maneuvering. Users successfully completed most tasks on the first attempt after completing the tutorial. Those who noted difficulty in completing tasks in a post-assessment reported user error and corrected themselves without instruction. The tutorial demonstrated learnability, effectiveness, and satisfaction ensuring that users will be able to enter the VE with more confidence after engaging with the tutorial.