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Scientific article defines the most important indicators of the economic efficiency of crop production and agricultural production, including productivity. The structure of production of the main types of crop production in the Kabardino-Balkarian Republic by categories of farms as a percentage of the total production has been studied. It has been established that the main types of crop production are grain, sunflower seeds, potatoes, and vegetables. The volume of production of the main types of crop production in farms of all categories of the Kabardino-Balkarian Republic in 2020 increased compared to the previous year. Productivity is the most important indicator reflecting the level of intensification of agricultural production. The quality of the planned economic level largely depends on the correct planning and forecasting of the level of crop yields. An analysis of yields in farms of all categories of the Kabardino-Balkarian Republic in 2020 made it possible to establish that sunflower has the highest yield growth rate, and vegetable production has significantly decreased. The production of potatoes and vegetables in households in 2020 increased in relation to the volume of agricultural production. The production of grain and vegetables in peasant (farmer) households and individual entrepreneurs in 2020 decreased in relation to the volume of agricultural production. In farms of all categories of the Kabardino-Balkarian Republic, an additional increase in productivity is predicted due to the introduction of innovative technologies in crop production.

The scientific article proposes a mechanism for ensuring the economic security of an agricultural enterprise, which contributes to the improvement of the financial position of an economic entity in the existing one. The current system of the process of ensuring economic security is a guarantee for the stable development of an economic entity, therefore the developed mechanism is in demand and a necessary condition for the development of an agricultural enterprise. The mechanism for ensuring the economic security of an enterprise is formed through a system of management activities in financial relations by using certain principles, financial levers, tools, methods of legal and information research, which allows achieving the main goals of the enterprise. Among the main components of the mechanism for ensuring economic security, eight main stages of the entire mechanism are proposed. The scope and specificity of the enterprise's business is formed taking into account the property status and financial interests of the enterprise: growth in the market value of the enterprise and maximization of profits; sufficiency of fixed and working capital; availability of the required volume of investment resources; optimization of payments to the budget, etc. ensuring the economic security of the enterprise plays a significant role in its functioning as a whole. The implementation of an effective mechanism for the economic security of an enterprise requires proper attention from managers to the level of integration into the global information space, the economic interests of the company, the level of expenditure of corporate resources and a clear organization of activities. The mechanism of the process of ensuring economic security is based on a systemic combination of certain tools, methods, means and information and analytical process of ensuring, created on the basis of objectively existing principles of the process of ensuring economic security, as well as those that are formulated by the subjects of managing the economic security of an enterprise to achieve and protect it. financial interests.

The article summarizes and systematizes modern high-tech digital tools that allow modeling the behavior of a modern consumer and ensuring the efficiency of the functioning of trade enterprises by increasing sales. It has been established that merchandising has an impressive arsenal of high-tech tools, which include: projection showcase, interactive showcase, virtual shelf, 3D showcase, Aislelabs and Prism Skylabs devices, mobile applications, Fetch Robotics and Lowe's robots, ERP system, Amazon Prime Air system, etc. A projection showcase is a showcase glass (screen) covered with a special film (opaque, translucent or completely transparent) of rear projection. A projector is installed behind the screen, which transmits an image to the screen, which is clearly visible from the outside. An interactive showcase (interactive wall, touch showcase) is a video screen that interacts with a person; most often, they use multitouch technology (touch showcases) and contactless sensor technology (Kinect showcases). A virtual shelf is an LCD panel or video wall, with a Kinect system attached to the back, which “reads” human movements and allows you to control the system from a distance. The 3D showcase is an electronic counter with technology that allows 3D images to be literally projected in the air, combined with motion sensors. The motion sensor allows the showcase to react to the trajectory of passers-by, that is, the showcase is static as long as no one walks past it, and as soon as the sensors detect the movement of a person in the reach, the showcase comes to life, the colors, lighting, picture change. Digital technologies in retail are a new interactive advertising tool for attracting and retaining customer attention. Due to the effect of surprise inherent in all interactive solutions in advertising, virtual showcases (interactive walls) attract attention, keep the visitor for a long time, stimulate to make a purchase or receive information.