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Start Over Descriptor "Construction industry -- Marketing" Journal professional builder (1985)
50 results on '"Construction industry -- Marketing"'

1. Hiring top salespeople: what to look for, where to find them

Author

Lurz, William H.

Subjects
Sales management -- Analysis, Model houses -- Marketing, Construction industry -- Marketing, Sales personnel -- Recruiting, Employee selection -- Analysis, Business, Construction and materials industries
Abstract

The best new home salespeople of the 1990s may not be selling houses today. They may not even be in sales. But almost certainly, they are not builders. That's because [...]

Published
1990

2. Focus on quality, value & affordability for the '90s

Author

Lurz, William

Subjects
Professional Builder (Periodical) -- Achievements and awards, Dwellings -- Design and construction, Real estate industry -- Achievements and awards, Construction industry -- Marketing, Business, Construction and materials industries
Abstract

FOCUS ON QUALITY, VALUE & AFFORDABILITY FOR THE '90S LIMITED NEW PRODUCTION FOR FIRST-TIME BUYERS Because of economic and demographic trends, the first-time buyer share of new-home sales is expected [...]

Published
1989

3. Opportunities in the '90s

Author

Heinly, David and McLeister, Dan

Subjects
Dwellings -- Remodeling and renovation, Infill housing -- Forecasts and trends, Retirement communities -- Planning, Planned communities -- Marketing, Disabled persons, Rental housing -- Forecasts and trends, Vacation homes -- Supply and demand, Public housing -- Finance, Commercial buildings -- Forecasts and trends, House buying -- Demographic aspects, Architect-designed houses -- Forecasts and trends, Buildings -- Remodeling and renovation, Second homes -- Supply and demand, Construction industry -- Marketing, Aged, Real estate industry -- Economic aspects, Housing, Business, Construction and materials industries
Abstract

OPPORTUNITIES IN THE '90S Move-up buyers promise to be the biggest housing market in the 1990s. But on the following pages are examples of many other opportunities for builders. The [...]

Published
1989

4. Best model homes

Subjects
Model houses -- Portrayals, Construction industry -- Marketing, Real estate industry -- Marketing, Business, Construction and materials industries
Published
1986

5. Don't forget the first-time buyer

Subjects
Construction industry -- Marketing, Housing -- Marketing, Business, Construction and materials industries
Published
1986

6. Romancing the move-up buyer

Author

McLeister, Dan and Lurz, William

Subjects
Housing -- Marketing, Construction industry -- Marketing, Business, Construction and materials industries
Published
1986

7. What 1983 buyers want in housing

Author

Diez, Roy, McNeilly, Richard, and Carper, James

Subjects
House buying -- Surveys, Housing -- Surveys, Construction industry -- Marketing, Dwellings -- Marketing, Business, Construction and materials industries
Abstract

In their annual survey Professional Builder has found that most home buyers want detached single-family homes; that the highest motivating factor in buying a home is investment in property rather than renting a home; that most buyers consider the monthly payment as the most important factor in the purchasing decision; and that most buyers still prefer brick or masonry exteriors.

Published
1982

8. Lessons from the Sunbelt

Author

Adams, Eli, McLeister, Dan, Farnsworth, Christina, and Lurz, William H.

Subjects
Dwellings -- Design and construction, Real estate industry -- Marketing, Construction industry -- Marketing, Business, Construction and materials industries
Published
1986

9. Making attached work

Author

McLeister, Dan

Subjects
Housing -- Varieties, Townhouses -- Design and construction, Construction industry -- Marketing, Dwellings -- Design and construction, Business, Construction and materials industries
Published
1986

10. Merchandising for changing demographics

Author

Trupp, Beverly

Subjects
Architecture, Domestic -- Innovations, Dwellings -- Marketing, Construction industry -- Marketing, Business, Construction and materials industries
Published
1984

11. Builders who cope and flourish

Author

Adams, Eli and McLeister, Dan

Subjects
Chestnut Development Co. -- Marketing, Mark IV Development Inc. -- Management, Development Co. -- Marketing, Christiana Companies Inc. -- Marketing, South Coast Community Development Co. -- Marketing, Alpert Corp. -- Marketing, Statewide Developers Inc. -- Marketing, Lexington Development Corp. -- Marketing, Satter Cos. -- Management, Capital Homes Inc. -- Marketing, Gene Glick Management Corp., Bethlehem Construction Corp. -- Design and construction, Real estate development -- Marketing, Construction industry -- Marketing, Business, Construction and materials industries
Published
1981

12. Northeast

Author

Farnsworth, Christina

Subjects
Construction industry -- Marketing, Real estate development -- Design and construction, Business, Construction and materials industries
Published
1987

13. Purchase a package

Subjects
Dwellings -- Marketing, Construction industry -- Marketing, Building trades -- Marketing, Business, Construction and materials industries
Published
1981

14. Remodeling roundtable

Author

Siemon, Raymond

Subjects
Building trades -- Marketing, Architecture, Domestic, Construction industry -- Marketing, Dwellings, Business, Construction and materials industries
Published
1982

15. Gaining ground in a downtown economy

Author

Trupp, Beverly

Subjects
Architecture, Domestic -- Marketing, Construction industry -- Marketing, Dwellings -- Marketing, Building trades -- Marketing, Business, Construction and materials industries
Published
1982

16. Exercises in ingenuity keep builders afloat

Author

Birkner, Edward C.

Subjects
Housing developers -- Marketing, Construction industry -- Marketing, Company marketing practices, Business, Construction and materials industries
Abstract

Surviving in a dead market can strain the psyche. Builder Larry Larsen returned to the Denver market when it was barely breathing. To keep body and soul together, he did [...]

Published
1990

17. Solving problems by merchandising

Author

Trupp, Beverly

Subjects
merchandising -- Methods, Construction industry -- Marketing, Real estate industry -- Marketing, Marketing -- Methods, Business, Construction and materials industries
Published
1986

18. Make buyers fall in love at first sight

Author

Trupp, Beverly

Subjects
Real property -- Marketing, Construction industry -- Marketing, Marketing management -- Analysis, Business, Construction and materials industries
Published
1983

20. Virginia buyers move up to a fresh look

Subjects
New Life Homes -- Marketing, Dwellings -- Design and construction, Construction industry -- Marketing, Business, Construction and materials industries
Published
1986

21. Small lots, low prices yield big value

Subjects
Metropolitan Homes -- Marketing, Construction industry -- Marketing, Dwellings -- Design and construction, Business, Construction and materials industries
Published
1986

22. Market changes enhance rentals' potential

Author

McLeister, Dan

Subjects
Construction industry -- Marketing, Housing -- Contracts, Dwellings -- Contracts, Architecture, Domestic -- Contracts, Building trades -- Marketing, Business, Construction and materials industries
Published
1982

23. Stretch budgets without cutting impact

Author

Trupp, Beverly

Subjects
Construction industry -- Marketing, Dwellings -- Marketing, Model houses -- Marketing, Architecture, Domestic -- Marketing, Business, Construction and materials industries
Published
1982

24. Marketing goal

Author

Trupp, Beverly

Subjects
Architecture, Domestic -- Marketing, Selling -- Methods, Construction industry -- Marketing, Housing -- Marketing, Marketing -- Methods, Interior design -- Usage, Business, Construction and materials industries
Published
1981

25. Merchandising 'luxury' to every market

Author

Trupp, Beverly

Subjects
Condominiums -- Marketing, Construction industry -- Marketing, Dwellings -- Marketing, Architecture, Domestic -- Marketing, Business, Construction and materials industries
Published
1982

26. Auctions help builders move inventory

Author

Adams, Eli

Subjects
Kennedy-Wilson Inc. -- Marketing, U.S. Home Corp. -- Marketing, Architecture, Domestic -- Marketing, Dwellings -- Marketing, Buildings -- Marketing, Auctions -- Usage, Construction industry -- Marketing, Business, Construction and materials industries
Published
1982

27. Design reconciles discriminating tastes, first-time budgets

Author

Siemion, Raymond

Subjects
Parker Lancaster Corp. -- Marketing, Townhouses -- Marketing, Dwellings -- Marketing, Young adults, Construction industry -- Marketing, Architecture, Domestic -- Marketing, Business, Construction and materials industries
Published
1982

28. At the top end, remember the details

Subjects
McMillin Development Inc. -- Marketing, Architecture, Domestic, Dwellings, Interior design -- Design and construction, Construction industry -- Marketing, Model houses, Business, Construction and materials industries
Published
1982

29. Tap into your market with intelligent ads

Author

Goodkin, Sanford R.

Subjects
Customer service -- Management, Small business -- Forecasts and trends, Construction industry -- Marketing, House selling -- Advertising, Business, Construction and materials industries
Abstract

Tap Into Your Market With Intelligent Ads The 1990s will be the last chance for the survival of the small builder. The builder who builds a foundation of quality and [...]

Published
1989

30. Marketing in the 1990s: four strategies for success

Author

Albert, Adrienne

Subjects
Housing -- Demographic aspects, Construction industry -- Marketing, Real estate development -- Marketing, Business, Construction and materials industries
Abstract

Marketing In The 1990s: Four Strategies For Success Keep an eye on product, timing, preselling and presentation, advises a marketing expert. The 1990s will be a time of change for [...]

Published
1989

31. Builders take a look into the future

Author

Birkner, Edward C.

Subjects
Construction industry -- Marketing, House buying -- Forecasts and trends, Housing -- Finance, Business, Construction and materials industries
Abstract

Builders Take A Look Into The Future The watchwords of the housing industry in the '90s will be value, affordability and changing lifestyles. Builders think they must somehow provide more [...]

Published
1989

32. How builders will have to fine-tune model-home interiors

Author

Trupp, Beverly

Subjects
Architects -- Surveys, Construction industry -- Marketing, Model houses -- Planning, Business, Construction and materials industries
Abstract

How Builders Will Have To Fine-Tune Model-Home Interiors Furnishings and decor will have to relate to the specific lifestyles of targeted home buyers. Though the next decade is still a [...]

Published
1989

33. 10 steps to success

Author

Goodkin, Sanford R.

Subjects
Construction industry -- Marketing, Marketing -- Methods, Real estate industry -- Marketing, Business, Construction and materials industries
Published
1986

35. Affordability still key to selling homes

Author

Birkner, Edward C.

Subjects
housing -- Economic aspects, Construction industry -- Marketing, House selling -- Economic aspects, Business, Construction and materials industries
Published
1984

36. PB launches new concept: model home videos

Author

Diez, Roy L.

Subjects
Professional Builder (Periodical) -- Innovations, Construction industry -- Marketing, Video recordings -- Usage, House selling -- Innovations, Dwellings -- Marketing, Business, Construction and materials industries
Published
1984

37. Design tips that make affordable attractive

Author

Birkner, Edward C.

Subjects
Dwellings -- Marketing, Construction industry -- Marketing, Real estate development -- Marketing, Architecture, Domestic -- Planning, Business, Construction and materials industries
Published
1982

39. Curve in road leads to more affordable

Author

Goodkin, Sanford R.

Subjects
Construction industry -- Marketing, Real estate development -- Marketing, House construction -- Planning, Business, Construction and materials industries
Published
1982

40. How remodeling market has matured

Author

Goldfarb, Jonathan

Subjects
Construction industry -- Marketing, Dwellings -- Remodeling and renovation, Business, Construction and materials industries
Published
1987

41. A touch of Italy in Florida

Author

Birkner, Edward C.

Subjects
Christopher Mason Co. -- Marketing, Construction industry -- Marketing, Real estate industry -- Marketing, Business, Construction and materials industries
Published
1986

42. To rev up home sales, study automobile industry

Author

Goodkin, Sanford R.

Subjects
Automobile industry -- Marketing, Construction industry -- Marketing, Marketing -- Methods, Real estate industry -- Marketing, Business, Construction and materials industries
Published
1986

44. Best-selling housing is the most value-laden

Author

Birkner, Edward C.

Subjects
House construction -- Marketing, Construction industry -- Marketing, Real estate investment -- Economic aspects, Business, Construction and materials industries
Published
1984

46. Fabricator shifts emphasis to home packages

Subjects
Modern Homes and Equipment Co. -- Marketing, Prefabricated houses -- Marketing, Prefabricated buildings -- Marketing, Construction industry -- Marketing, Business, Construction and materials industries
Published
1981

47. Affordable condos tap pent-up renter market

Subjects
Construction industry -- Marketing, Architecture, Domestic -- Marketing, Condominiums -- Marketing, Business, Construction and materials industries
Published
1981

48. Some tips to revitalize a small builder's operation

Author

Goodkin, Sanford R.

Subjects
Real estate industry -- Marketing, Construction industry -- Marketing, Real estate developers -- Marketing, Business, Construction and materials industries
Published
1987

49. Fabricator diversifies to stabilize business

Subjects
Fleetwood Homes Inc. -- Marketing, Building materials industry -- Marketing, Construction industry -- Marketing, Business, Construction and materials industries
Published
1981

50. How to stage a parade of homes

Subjects
Construction industry -- Marketing, Real estate industry -- Marketing, Business, Construction and materials industries
Published
1981

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