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The article offers the author's insights on the informative keynote address "Sex differences in cognitive abilities: New data, new theories and new conclusions," by Diane Halpern at the 2012 Annual Conference of the British Psychological Society (BPS) in London, England. The author says that studies on sex differences were steeped with political implications and evoke substantial emotion. The author adds that there was a complicated truth on cognitive sex differences.

The article profiles specialist in applied sport psychology Dan Gould of the Michigan State University. It outlines Gould's inspiration in focusing in sport psychology. It also reveals Gould's favorite Olympic memory and his view on how sport psychology can make a significant contribution to business. Furthermore, it notes Gould's opinion about the challenges in the field of psychology.