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Abstract: This paper uses the content analysis method to review the research papers on public relations published in the past 10 years, concludes the current situation and trend of public relations research, and reveals the variations and laws of public relations research in China. In addition, this paper also compares the public relations literatures published in Mainland China with those in Taiwan, which benefits the understanding of the research situation and trend on public relations across the Strait. [Copyright &y& Elsevier]

Abstract: The purpose of this paper is twofold: (1) to investigate crisis communicative strategies (CCSs) in a Chinese context, and (2) to develop a model integrating the measures, categories, and continuum of CCS. A survey of public relations and public affairs managers from Taiwan''s top-500 companies was undertaken to examine actual experiences of handling crises. The results showed that five crisis communicative strategies emerged from the factor analysis, i.e., denial, diversion, excuse, justification, and concession. The cultural implication of the new factor, i.e., diversion, accordant with the theme of strategic ambiguity in the business literature, is explored. Moreover, this paper suggested placing the five CCSs in a two-continuum matrix, i.e., defense-accommodation and specification-ambiguity. The paper concludes with a discussion of practical applications, theoretical contribution, and cultural implications of the results. [Copyright &y& Elsevier]