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Abstract: This report describes a partnership and campaign to build awareness and support for energy conservation in a Mid-South community. The partners included a state university, the local power company, and two neighborhoods in the local community. This partnership led to a field experiment that built community esprit along with increased knowledge of and attitudes toward energy conservation. It did not result in lower electricity and gas consumption. This attempt to influence citizen behavior featured extremely powerful pre-and post-test measures of unit electric and gas consumption. [Copyright &y& Elsevier]

Abstract: This naturalistic pre-test/post-test field experiment studied a university public relations campaign, the “Great Cities Initiative,” for evidence of priming or framing effects on newspaper reporters and editors. The phrase “great cities” in the Chicago Tribune increased 433% during the 16-month post-test, but only 26% of stories identified the campaign source. Several measures of semantic network diversity increased, also supporting priming over framing effects. [Copyright &y& Elsevier]