1. How IKEA turned a crisis into an opportunity
- Author
-
Jesper Falkheimer and Sing Bik Cindy Ngai
- Subjects
Marketing ,Organizational Behavior and Human Resource Management ,business.industry ,Communication ,Political crisis ,media_common.quotation_subject ,05 social sciences ,Mediated communication ,050801 communication & media studies ,Crisis response ,Public relations ,Corporation ,Symbol ,0508 media and communications ,Political science ,0502 economics and business ,Social media ,Turned A ,business ,050203 business & management ,media_common - Abstract
In 2013–2014, the IKEA cuddle toy Lufsig was connoted as a symbol of the Chief Executive (CE) of Hong Kong, prompting stakeholders to make negative associations with the corporation. Our study examines how IKEA mediated communication on traditional media and social media to turn this crisis into an opportunity. This study informs corporate communicators and researchers about the integrated utilization of crisis response strategies in a sophisticated crisis situation.
- Published
- 2017