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Social media technologies continue to change the academic landscape. Twitter has become particularly popular in research arenas including social work and is being used for fieldwork, knowledge mobilization activities, advocacy, and professional networking. Although there has been some consideration of the benefits and risks of using social media in academia, little has been written from a qualitative social work perspective. Drawing on the example of Twitter, this article redresses this gap in the literature, by exploring how social media is changing the way research is conducted and promoted in relation to (1) measuring scholarly impact via altmetrics; (2) engaging with research participants; (3) networking and making collegial connections; and (4) advocating for social issues in the public realm. As we highlight tensions in each of these four areas, a key concern is how and for whom social media is contributing to the changing meaning of scholarly impact and engagement in research communities. We draw specific attention to how the inequalities that exist in academia writ large may be amplified on social media thus affecting overall engagement and perceived impact for researchers from marginalized social locations (e.g. gender, race, sexual orientation). We conclude by discussing specific implications of using social media in qualitative social work research and provide suggestions for future areas of inquiry. [ABSTRACT FROM AUTHOR]